jcomarketing

Growth Marketing Specialist

Growth marketing specialist with over 6 years of experience in Web3. Skilled in AI-powered go-to-market (GTM) engines, product marketing, and token sale strategies for startups and crypto companies focused on demand generation. Increased user base for MAD Metaverse by 32%. Built partnerships with Hyperliquid, Mantle, and Sei Network for M6 Labs. Authored an investing playbook for Cointelegraph aimed at professional investors.


Experience: 6 years

Yearly salary: $60,000

Hourly rate: $0

Nationality: 🇵🇹 Portugal

Residency: 🇵🇹 Portugal


Experience

Operations Manager
Bitazza
2024 - 2024
Designed and deployed localized SEO expansion strategy for Thailand and MENA regions. Produced over 200 coin pages and product content including native token $BTM. Co-led the Freedom Passport campaign, scaling active users from 350,000 to 600,000.
Research Contributor
Cointelegraph
2023 - 2023
Authored 2023 Investing in DeFi guide for institutional and retail investors. Built frameworks for whitepaper analysis, competitor benchmarking, and DAO governance. Positioned Cointelegraph Research as a trusted source for over 4M readers.
Business Development and Co-Marketing
Hyperliquid
2023 - 2023
Collaborated on product marketing for Vaults and hybrid order book system on HyperCore chain. Secured co-marketing partnership with M6 Labs, executing joint campaigns and investor outreach initiatives.
Head of Research
M6 Labs
2023 - 2023
Managed partnerships with DeFi protocols exceeding $1B in TVL. Increased newsletter subscribers by 35,000 via The Crypto Pragmatist collaboration. Boosted CTR by 35.5% and grew Telegram community to 14,000 users in 6 months. Led cross-functional marketing teams of 10 members, including researchers, graphic designers, and social media operators.
Head of Content
CryptoMode
2023 - 2025
Restructured editorial and marketing operations, achieving 28.5% increase in site viewership in six months. Used data-driven research to solve indexing and technical SEO issues, restoring 80%+ of lost search traffic. Implemented AI-driven automation for Telegram and X (Twitter) campaigns, increasing social engagement by 15%.
Marketing Operations
MAD Metaverse
2022 - 2022
Directed token generation event (TGE) marketing campaign, enabling exchange listings and a $10M airdrop. Led digital campaigns to drive token awareness, adoption, and liquidity.
Marketing Strategist
Polygrowth
2021 - 2023
Delivered marketing operations for blockchain projects API3, Freename, and SIMBA Chain. Increased user acquisition by 32.4% through targeted SEO campaigns, content calendars, and PR outreach.

Skills

business-development
content-marketing
copywriting
defi
product-marketing
research
seo
marketing
english
portuguese
spanish