jcornell

Strategize and manage $26MM in annual initiatives, focused on paid social (Facebook/Meta, Instagram, TikTok, Snapchat, Pinterest, YouTube), programmatic, influencer collaborations, and content partnerships. Curate and refine targeted social media audience segments using data to minimize overlap below 10%. Select UGC talent via TikTok's Creative Exchange Partnership, securing 2 creators, 2 concepts, and 8 social media assets for cross-platform use on TikTok, Facebook, Instagram, and Snapchat. Assess and request paid media assets, assign creative rotations, and develop compelling brand social ad copy. Analyze reporting, raise insights, and recommend optimizations resulting in a 3% consideration lift on YouTube. Build strategic partnerships with new capabilities, improving engagement to a 66% VCR among youth audiences.

Develop B2B media strategies and budget $13MM across traditional and digital channels in five global markets. Execute regular audits of regional media assets, ensuring a compliance rate of 100% with local requirements. Collaborate between creative and publisher teams to align local market messaging, endemic integrations, and custom executions with WSJ, WP, NYT, Forbes, Fortune, Bloomberg, Insider, Economist, and Financial Times. Synchronize media with emerging trends, implementing real-time adjustments to preserve brand relevance. Direct cross-functional teams in launching Ripple’s 2022 Global Brand campaign outperformed KPIs by 35%, leveraging data-driven insights for strategic planning and optimization across multi-channel platforms.

Steward $10MM across 12 global markets, increasing user acquisitions of streaming subscriptions by 43%. Coordinate with production teams, adapting promotional timelines for 50 show titles with localized messaging. Leverage Google Data Studio to craft quarterly reports, detail campaign trends, and facilitate optimizations. Utilize Meta for tactical A/B split tests, shaping long-term messaging strategies and promotional materials.