jdorber

Music tech start-up targeting the German Music industry, utilising blockchain technology to allow fans to purchase streaming royalties as shares (“biddz’) through a web and mobile app. Spearheaded the development and launch of “Circles” a user-centric product that helps music artists build stronger communities with better data, culminating in a 20M+ monthly listeners among onboarded artists. Developed two go-to-market strategies (launching the business in early 2022 and then a mobile app in 2023) with stakeholders that successfully led to a 4M+ Euro funding round and the onboarding of nearly all active users onto mobile.

Designed and executed go-to-market strategies tailored to diverse clients in blockchain and live entertainment spaces that ensured effective positioning in competitive landscapes. Focused on community building, especially in NFT and blockchain industries. Developed engagement strategies that amplified user interaction, resulting in higher retention and positive brand association. Ran, measured, and adjusted multi-channel ad campaigns that grew concert attendance by 30% through employing targeted performance marketing strategies on Meta and Google.