jeansoto

Rebranded TuumIO across digital product, marketing, and storytelling touchpoints, increasing overall engagement by 40% Led the product and UI design of PAI3, a decentralized AI platform, boosting user activation rates by 27% through clearer onboarding and agent UX Designed intuitive flows for PAIneer, a transparency layer for agent actions, which improved trust indicators by 33% in user tests Defined the UX voice and built a unified design system in Figma that accelerated cross-team delivery by 45% Partnered with AI researchers and developers to simplify complex backend logic into digestible, user-friendly interfaces Directed site architecture and storytelling design for major launches, resulting in a 20% increase in average session duration Collaborated closely with product managers, engineers, and AI researchers to translate complex logic into user-centered, high-performing interfaces.

Acted as the design lead across several large-scale digital projects, initiating the creative direction and setting the tone for UI, UX, and product deliverables Pioneered the introduction of product and web design into the agency’s core offerings, helping increase digital service revenue and expanding client solutions Took ownership of campaign websites and digital products, aligning visual and UX strategy across departments while advocating for user-first design thinking Directed the complete rebrand of Jumbo, one of the largest retailers in the Dominican Republic. The new system improved internal brand consistency and increased team-wide productivity by 35% Oversaw photoshoots and managed external vendors to ensure creative execution aligned with the design vision and strategic goals Mentored junior designers and collaborated closely with copywriters, project managers, and developers to deliver polished, high-impact digital work Client industries: Supermarkets, retail, paint & coatings, banks, beverages, investment firms, hospitality, and F&B

Promoted from Visual Designer to Sr. Visual Designer after strong performance leading cross-channel digital design initiatives Created award-winning brand activations and campaign ecosystems across web, motion, print, and out-of-home Directed UX for branded microsites and digital experiences, increasing engagement by up to 28% across major campaigns Built scalable component libraries and visual systems that reduced production time by 40% Incorporated interactivity and motion into traditional campaigns, modernizing the agency’s output for digital-first audiences Collaborated across creative, development, and strategy teams to deliver high-impact, conversion-focused design solutions Client industries: Telecom, banking, insurance, energy, automotive, supermarkets, academia, hospitality, retail

Designed visual identities and brand systems for government, oil & gas, travel, and automotive clients Developed templates and design guides that reduced repetitive production work by 35% Enhanced marketing campaigns by improving layout hierarchy, content structure, and usability Introduced interactive presentation formats and early UX principles to elevate internal client proposals Handled high-volume creative work while maintaining fast turnaround and high visual standards Client industries: Government, construction, oil & gas, automotive, travel, restaurants, boutique hotels, academia