jedefi
Digital Asset & Capital Markets Strategist
I’m a finance and Web3 infrastructure operator with a background in accounting, private equity, and digital asset markets. I’ve built and scaled multiple ventures across crypto mining, DeFi, and blockchain infrastructure, and currently lead initiatives around the QIE ecosystem, including identity (QIE Pass), DeFi lending (QIElend), and exchange integrations. I have 3 finance degrees including MSc in Banking with solidity experience.
My core strengths sit at the intersection of finance, regulation, and Web3 product strategy — from structuring token ecosystems and validator economics to building institutional-ready compliance and onboarding flows.
I’m currently seeking senior strategy, product, or growth roles within high-quality crypto, fintech, or digital asset firms where I can help drive real adoption and scalable revenue.
CORE EXPERTISE
- Digital Asset Strategy & Tokenisation
- Fund Structuring & Capital Raising
- FSCA Regulatory Compliance (KI Cat I & II)
- Institutional Partnerships & Market Expansion
- Non-Custodial Wallet & Infrastructure Scaling
- Product Strategy (DeFi & Payments)
- Financial Modelling & Valuation
- Governance, Risk & Board Reporting
Key Achievements
- Scaled non-custodial Web3 wallet ecosystem to 150,000+ users within 12 months
- Raised ZAR 80m+ from institutional and private investors for private equity.
- Directed 80+ engineers across 4 countries delivering Layer-1 and DeFi infrastructure
- Architected full-stack digital asset ecosystem including Layer-1 network, decentralised exchange infrastructure, peer-to-peer lending protocols, Web3 domain system, and cross-chain bridges
- Established global developer growth engine hosting 4 hackathons annually attracting 5,000+ developers
- Built SDK and API framework enabling third-party fintech and institutional integrations
- Integrated with regulated on/off-ramp and infrastructure providers including Changelly, Guardarian and Zapper. Listed on leading exchanges.
- Designed systematic trading framework infrastructure for digital asset markets
- Implemented reusable KYC and decentralised identity architecture for compliant onboarding
- Provided regular board and investment committee reporting
Experience: 11 years
Yearly salary: $160,000
Hourly rate: $95
Nationality: 🇿🇦 South Africa
Residency: 🇿🇦 South Africa