jefreymaeda
Strategic Business Leader | E Commerce & Retail
Strategic business leader with over 20 years of experience in corporate partnerships, business transformation, digital innovation, and emerging technologies. Proven track record in scaling businesses, building strategic alliances, and delivering sustainable growth in technology, fintech, e-commerce, blockchain, and RWA (Real World Asset) sectors. Skilled in corporate governance, IPO preparation, stakeholder engagement, and executing complex projects that drive lasting impact. Experienced in guiding organizations through growth, transformation, and digital disruption. Passionate about leveraging technology to bridge the gap between traditional industries and digital-first strategies.
Experience: 11 years
Yearly salary: $130,000
Hourly rate: $100
Nationality: 🇮🇩 Indonesia
Residency: 🇮🇩 Indonesia
Experience
Head of Business Development & Partnerships
PT. Global Visual Media (via PT. Djarum Indonesia) – Mola TV 2019 - 2022
Secured first major contract with Oxygen Internet (5,000 Mola STB units), boosting early revenue. Expanded sales channels, increasing product demand by 18% per month. Executed strategic initiatives to drive growth and profitability in competitive media markets.
Deputy General Manager, New Business Development
PT. Djarum Indonesia 2010 - 2022
Founded Business Relations Department, driving Rp800 billion/year through O2O distribution. Pioneered the launch and growth of Blibli.com, transforming it into a top-tier e-commerce platform in Indonesia under Djarum Group. Pioneered research on early internet users, shaping business strategy and digital growth. Led Blibli.com launch with 0% installment plan; sold out Blackberry Bold 2 in 3 hours with BCA Credit Card partnership. Built strategic alliances with SHARP, SAMSUNG, and PHILIPS AUDIO, enhancing customer satisfaction and brand loyalty.
Senior Vice President, B2B & Business Development
PT. Global Digital Niaga (via PT. Djarum Indonesia) – Blibli.com 2010 - 2018
Designed hybrid online-offline business model with 25% YoY growth. Built robust B2B partnerships, strengthening market position and customer reach. Organized Blibli Fun Festival to enhance brand awareness and local product support. Expanded into music and entertainment categories, creating impactful marketing campaigns.
Division Head, Home Appliance Department
PT. Sanyo Electronic Indonesia 2008 - 2010
Led Hi-Beauty Refrigerator development, achieving 20,000 units/month in sales. Achieved 50% sales growth within 3 months; maintained 5% monthly growth. Streamlined operations to improve efficiency and profitability.
General Manager, Retail & Modern Sales Strategy
TT International (Electronics Solution) 2006 - 2008
Executed Indonesia's first large-scale electronics warehouse sale, successfully liquidating Rp. 33B in slow-moving inventory. Revamped retail sales strategies, shifting consumer perception and increasing foot traffic to brick-and-mortar stores. Developed innovative retail strategies to improve inventory turnover and customer experience.
Head of Business Expansion & Consumer Finance
PT. Adira Quantum (Subsidiary of Adira Finance, Danamon Group) 2005 - 2006
Transformed Adira Quantum into a market leader in consumer financing, expanding financial accessibility for durable goods purchases. Reduced bad debt ratio to below 5%, ensuring financial sustainability and risk minimization. Developed and implemented consumer finance strategies that increased market share and profitability.
Marketing Manager
PT. Samsung Electronics Indonesia 2003 - 2005
Achieved #1 market share (29.8%) in CTV Flat segment (GFK Data). Managed co-branding programs with Unilever Indonesia and Fuji Modern Indonesia, increasing market penetration. Completed Marketing & Sales Strategic Development Program at NUS (Samsung Scholarship).
Sales & Product Marketing Manager
PT. Sharp Electronic Indonesia 1997 - 2002
Opened modern sales channels, generating Rp50 billion/month. Led ASEAN-wide SHARP AUDIO 'SIMBA project' to #1 in sales. Introduced AQUOS LCD to Indonesia. Launched Indonesia’s first 0% Citibank EAZYPAY program, driving significant consumer engagement.
Skills
account-manager
community-manager
digital-marketing
ecommerce
events-manager
marketing-analyst
marketing-strategist
project-manager
retention-marketing
business-development
english
indonesian