jeronpeng

Founded ResiFi, a Web3 platform that turns real-world resorts into on-chain assets through tokenized ownership, NFT membership, and DeFi-enabled utilities. Built three product websites—a concept validation site that attracted 500+ visitors through organic channels and targeted Reddit ads (achieving 0.4% CTR in Web3/finance segments), an NFT minting site, and a functional MVP showcasing the platform’s core features. Pitched to Draper University’s Hero Training Program and advanced to the second round of the Asia Silicon Valley Development Agency (ASVDA), placing on the finalist waitlist. Connected with 11 potential co-founders on the Y Combinator platform and one external investor prospect to explore team formation and fundraising opportunities.

Led coordination for 20+ local and international projects, working closely with creative partners and collaborators to keep things on track or quickly pivot when needed. Supported organizational restructuring, simplifying internal workflows and improving team efficiency. Helped organize community events, drafted a proposal for government arts funding (interviewed for shortlist), and assisted the design team with D&AD Awards research and submission. Other: Worked with partners including INTL International, Bangkok Art Book Fair, Pon Ding, Fucheng Art Museum, Radiance Image, and Taipei Art Book Fair. Also supported exhibition setup, translation, and program planning.

Provided localization and market entry support for 15+ gaming projects, covering translation, marketing strategy, and regional partnerships. Helped negotiate agency agreements and collaborated with top Taiwanese game developers and local marketing teams to execute regional campaigns. Assisted in recruitment efforts, conducting 100+ candidate interviews to support team expansion and project staffing.

Developed a mental health-focused MVP by combining personal experience with market research, including 100+ user interviews both online and offline. Worked with early international collaborators from Liechtenstein, Brazil, and other countries during the ideation stage, before partnering with Creatella Venture Studio to build the MVP. Recognized as “Best Pitch” twice by audience votes at Vancouver Volition Pitch Night, and featured in media coverage. Selected as a finalist in the Creatella Ventures business presentation competition, and invited by Taiwan Tech Arena (TTA) to represent Taiwan at TechCrunch Disrupt in the U.S.

Built and expanded the company’s marketing vendor database, covering partners from the U.S., Canada, Brazil, Argentina, Europe, Australia, and Africa. Assessed and selected vendors based on pricing, service quality, and market fit to optimize regional campaigns. Managed a 5-person team, overseeing creative assets, digital campaigns, and performance reviews to improve brand engagement. Set up a marketing pipeline to streamline workflows and enhance campaign efficiency across various platforms.

Worked closely with the CEO to research market opportunities and identify qualified franchise partners for city expansion across North America. Helped build and manage the franchise system, including qualification criteria, legal documents, and internal collaboration processes. Successfully launched the Seattle market by coordinating with internal teams and supporting local partners through onboarding and training.

Led market research and entry strategy for Taiwan as the first local team member, working closely with the APAC head to assess regulatory risks, market fit, and competitive landscape. Coordinated with legal advisors to explore regulatory frameworks and prepare compliance strategies for market entry, including operational logistics and required documentation. Built connections with top local PR agencies and logistics partners to plan operational setup, media outreach, and launch campaigns.

Served as the sole local team member under the CEO, leading community strategy, social media (FB, blog), and cross-sector partnerships. Organized monthly industry networking events, annual startup competitions, and overseas delegations to Silicon Valley, Singapore, and Jakarta—visiting Google, Facebook, Stanford University, and other major tech companies, and meeting with top investors such as Hans Tung (GGV Capital), Yinglan Tan (Sequoia Capital), and 500 Startups. Planned and executed a range of community programs, including product management courses, VC 1:1 office hours, Tech in Asia’s City Chapter discussions, and startup sports events. Contributed to significant community growth and earned media coverage from Tech in Asia, e27, and Bnext.

Completed cross-border market launch training in Hong Kong, covering field marketing, driver operations, store management, and local promotions. Led the setup of Didi’s first office and storefront in Taiwan, managing everything from leasing and renovation to logistics planning, materials sourcing, and operational workflows. Also organized and served as keynote speaker at local driver recruitment events. Secured local brand partnerships through cold outreach, including New Balance, CTCB Bank, KHAM Ticket, and Live Nation, to support marketing and co-branded campaigns.

Coordinated back-to-back high-end events for luxury clients including Prada, Dior, Chanel, Tiffany, and Audi, covering VIP parties, brand anniversaries, and private gatherings. Successfully led a team of 50–100 staff for the high-pressure “Breeze Night” weekend event, ensuring smooth operations and exceeding client expectations. Managed vendor coordination, cost control, staff recruitment/training, and VIP catering arrangements for high-end tasting sessions, ensuring quality and seamless service in a fast-paced, client-driven environment.

Achieved 98% of the sales target by selling 300 shaver sets, generating nearly $900,000 NTD in revenue and ranking second among all teams in the nationwide internship program. Sourced and secured a record-breaking nine corporate sponsors through cold-calling, including Uni-President, Naruko, City Diamond, KAISER, Reef, Paruta Cosmetics, ParNatural, WayFong, and KMJRC. Selected as one of two interns for a follow-up opportunity with Philips based on top performance.