jerrygou

- Built and led a 5-person digital marketing team from scratch, created and executed go-to-market strategies to support customers acquisition, brand localization in US market. - Led 2 consumer electronics products launch campaign, partner with product team on feature planning, crafted key messaging and positioning, and coordinated multi-channel exposure. - Led user engagement efforts and brand exposure initiatives to support long-term market presence and community building. - Achieved a 180% increase in conversion rate and a 250% boost in ROI.

-Conducted research project on self-hosted e-commerce and the broader DTC ecosystem; presented key findings to senior management. - Played a key role in team of 2 launching a 0-to-1 cross-border DTC project for Chinese manufacturers; identified target customers, formulated expansion strategy, and designed service offerings. - Coordinated with partners, resulting in the successful sale and delivery of the first product.

Designed and implemented a customer acquisition and retention funnel dashboard for the online education division, improving visibility into key performance metrics. Researched potential for NFT expansion within eCommerce business and presented findings to management team.