jessiechehowski

Digital Marketing Lead

A highly accomplished Creative with a strong background in digital marketing, design, and content creation. With over a decade of experience spanning various industries and regions, bringing a wealth of expertise in crafting innovative brand strategies and driving audience engagement. With strengths in their ability to create unique visual designs, lead creative teams, and deliver measurable improvements in marketing performance.

Key Strengths:

Creative Design and Branding Expertise:
Demonstrated skill in designing impactful graphics, motion content, and user interfaces that improve engagement and align with brand identity.
Experience developing brand guidelines that significantly enhance recognition and consistency.

Leadership and Collaboration:
Successfully led teams, boosting productivity and project quality while mentoring junior designers to improve efficiency.
Skilled in pre-production planning, cost reduction, and accelerating project timelines.

Results-Driven Marketing:
Proven ability to increase audience engagement, retention, and conversion rates through strategic content creation and design.
Strong analytical skills, leading to actionable insights and enhanced campaign performance.

Technical Proficiency:
Expert in tools like Illustrator, Photoshop, Figma, and After Effects, with advanced knowledge in video production, motion graphics, and wireframing.

Adaptability and Innovation:
A forward-thinker who stays updated on market trends and integrates cutting-edge design strategies, consistently achieving impactful results.



Experience: 11 years

Yearly salary: $74,000

Hourly rate: $40

Nationality: 🇨🇦 Canada

Residency: 🇨🇦 Canada


Experience

Creative Marketing Director
Web3dge
2023 - 2024
- Developed design strategies resulting in a 25% increase in user engagement across digital platforms. - Implemented a new design system that reduced production time by 30%. - Supervised the redesign of the company website, leading to a 40% increase in site traffic. - Created brand guidelines used company-wide, leading to a 20% improvement in brand recognition.
Digital Content Lead
Dog Connectors
2022 - 2023
- Mentored 2 junior designers, resulting in a 30% improvement in efficiency, reducing overall completion time. - Created engaging designs, leading to a 25% increase in viewer retention rates over three months. - Ensured on-time delivery of high-quality designs, reducing client revision requests by 20%. - Stayed updated on visual trends and technology relevant to design, resulting in a 15% increase engagement. - Managed multiple projects and prioritized tasks boosting throughput by 20% while maintaining quality.
Digital Marketing Lead
MZJ Technologies
2021 - 2020
- Made sure projects meet brand objectives resulting in 20% audience engagement. - Collaborated with creative teams to develop innovative video concepts, increasing brand recognition by 15%. - Created content for social platforms, leading to a 25% increase in digital advertising click-through rates - Analyzed design KPIs, improving performance by 30% and conversion rates by 10% over six months. - Developed brand guidelines that improved brand recognition by 60%.
Digital Marketing Lead
Yahee Technologies
2018 - 2020
- Developed graphics and motion for E-commerce product marketing, promotional videos and social media. - Designed workflow resulting in 10% faster post-production completion. - Applied graphics and effects, improving viewer retention by 25% and campaign performance by 20%. - Led pre-production planning, cutting production costs by 15% and accelerating project launches by 20%. - Directed teams, enhancing productivity by 15% and project quality by 25%.

Skills

brand-designer
brand-marketing
content-marketing
design
digital-marketing
graphic-designer
head-of-design
lead-designer
motion-designer
video
visual-designer
english