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Own and deliver global content strategy across web, campaigns, events, PR and LinkedIn, ensuring alignment with brand and commercial goals. Work closely with senior stakeholders and product leaders to develop industry-focused content and thought leadership. Secured top-tier media coverage and built executive thought leadership across key industry titles. Plan, write, edit and proofread high-quality content across multiple formats with strong attention to detail. Manage editorial calendar to ensure consistent and timely output across channels. Apply SEO best practices and analytics to optimise content performance and engagement. Collaborate with commercial, product, and design teams to align messaging globally.

Managed multi-market PR strategies for fundraises, TGE, testnet launches, partnerships, product rollouts and profile raising, resulting in increased media exposure and stakeholder engagement. Managed content, event, and communications strategies for global clients across finance, AI and technology sector. Integrated SEO-driven content strategies to improve digital visibility and performance. Led pitching efforts to prominent media outlets and podcasts in the UK, the US, Europe and the APAC region.

Collaborated on a predictive modelling project aimed at analysing the impact of BoE's communications on market indicators, enhancing strategies to ensure financial market stability.

Collaborated with clients, including a leading crypto exchange, a marketing firm, and a professional athlete, to elevate their brand presence and investor engagement.

Successfully served clients across various sectors including professional services, finance, technology, and property, such as Alvarez & Marsal, Coller Capital, Permira, Uber, Green Monday, and Hong Kong Land. Led financial communications and messaging strategies for private equity and asset management clients, supporting fundraising narratives, investor updates, and corporate positioning. Established strong media relationships, securing extensive coverage for clients across diverse industries, with notable success in Greater China and SEA.

Collaborated closely with a diverse range of clients including Samsonite, Estee Lauder, Philip Morris, Prada, and others, employing strategic communication to enhance and maintain their reputation and market positioning. Demonstrated expertise in crisis response and financial communications, ensuring swift navigation and mitigation of negative publicity instances to meet corporate objectives. Produced compelling content and managed corporate events, including media interviews, press conferences, analyst briefings, roundtable meetings, and roadshows.