jiminynickel
Marketing Operations
A systems thinker who loves people-centered work. 15+ years of marketing leadership taught me that clarity protects creativity and structure builds trust.
The relief is measurable. Scaled startup kiosk to $1.7M through systematic frameworks. Cut marketing spend 32% while maintaining performance. Built compliance-first operations with zero violations in regulated financial services. Teams hit 98% on-time delivery because the processes finally made sense.
My brain is wired to spot the invisible friction. The dropped context between handoffs. The unclear expectations everyone just works around. Years across financial services, higher education, technical industries, and select SMBs proved this. Curiosity and sharp questions surface what's really broken underneath all the symptoms.
I build systems people want to use instead of fight against. When you genuinely understand how teams work, you create workflows that feel logical. CRM governance that sticks. Approval processes that speed things up without the usual quality headaches.
Leading adoption is where this gets real, especially for high-stakes deliverables. This work matters most when deadlines are imperative, risk is high, and every handoff counts. I coach teams through resistance, manage vendors and budgets, and connect marketing activity to business outcomes.
I design the frameworks, operating cadence, and cross-functional coordination that make complex deliverables feel manageable and land on time, on brand, and compliant.
𝗪𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲:
► Workflow optimization with intake → review → approval pipelines that delivered 42% faster cycles
► CRM governance through Salesforce/HubSpot integrations improving pipeline accuracy 35%
► Content operations with templates and governance achieving 98% on-time delivery
► Performance measurement via analytics dashboards linking campaigns to revenue outcomes
When people understand how their work connects, ownership becomes shared and performance follows naturally. My role is protecting what works while systematically improving what doesn't.
The relief is measurable. Scaled startup kiosk to $1.7M through systematic frameworks. Cut marketing spend 32% while maintaining performance. Built compliance-first operations with zero violations in regulated financial services. Teams hit 98% on-time delivery because the processes finally made sense.
My brain is wired to spot the invisible friction. The dropped context between handoffs. The unclear expectations everyone just works around. Years across financial services, higher education, technical industries, and select SMBs proved this. Curiosity and sharp questions surface what's really broken underneath all the symptoms.
I build systems people want to use instead of fight against. When you genuinely understand how teams work, you create workflows that feel logical. CRM governance that sticks. Approval processes that speed things up without the usual quality headaches.
Leading adoption is where this gets real, especially for high-stakes deliverables. This work matters most when deadlines are imperative, risk is high, and every handoff counts. I coach teams through resistance, manage vendors and budgets, and connect marketing activity to business outcomes.
I design the frameworks, operating cadence, and cross-functional coordination that make complex deliverables feel manageable and land on time, on brand, and compliant.
𝗪𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲:
► Workflow optimization with intake → review → approval pipelines that delivered 42% faster cycles
► CRM governance through Salesforce/HubSpot integrations improving pipeline accuracy 35%
► Content operations with templates and governance achieving 98% on-time delivery
► Performance measurement via analytics dashboards linking campaigns to revenue outcomes
When people understand how their work connects, ownership becomes shared and performance follows naturally. My role is protecting what works while systematically improving what doesn't.
Experience: 11 years
Yearly salary: $82,000
Hourly rate: $120
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Director of Marketing
Family Dynasty Advisors 2021 - 2025
Reframed trust, authority, and brand power in wealth management by spearheading a firm-wide rebrand. Balanced compliance, investor psychology, and AI-powered messaging to elevate the firm’s market position and improve investor engagement. ______________ 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 ▪️Partnered with Exec, Sales, and Compliance to standardize content governance and approval flows for investor materials, reducing back-and-forth and speeding compliant releases. ▪️Increased prospect-to-client conversion rates through tighter brand governance and lifecycle-based CX touch points. ▪️Delivered brand clarity and market differentiation on a limited budget, ensuring consistency across marketing, sales, and client services. ▪️Established analytics dashboards to track campaign ROI and client acquisition cost, enabling data-driven adjustments. Reframed trust, authority, and brand power in wealth management by spearheading a firm-wide rebrand. Balanced compliance, investor psychology, and AI-powered messaging to elevate the firm’s market position and improve investor engagement. ______________ Skills: Marketing performance dashboards · Messaging frameworks & voice systems · Marketing operations strategy · Brand repositioning & transformation · CX journey mapping · Creative direction & asset consistency · Multi-channel campaign execution · Brand-to-operations alignment
Marketing Manager
180 Vape 2013 - 2017
Scaled a start-up vape retailer from a single kiosk to a multi-state operation with a robust online presence. ______________ ▪️Built e-comm + wholesale portal and introduced catalog QA standards that reduced order errors and drove repeat purchase. ▪️Led brand repositioning, unifying packaging, digital assets, and in-store experience to strengthen market presence. ▪️Drove the launch of the “Frequency” product line, achieving $1.7M annual revenue and national distribution. ______________ Skills: Marketing performance dashboards · Marketing operations strategy · Brand repositioning & transformation · CX journey mapping · Creative direction & asset consistency · Multi-channel campaign execution
Marketing Manager
Mears Mazda Volvo 2011 - 2013
Directed brand, digital, and CX strategy for two major automotive dealerships, overseeing multi-channel marketing and customer engagement initiatives. ______________ ▪️Shifted media spend to high-ROI digital channels, reducing marketing costs by 32% while maintaining sales volume and market share. ▪️Developed local SEO strategy, optimized website performance, and launched e-walkaround videos to increase online engagement and showroom traffic. ▪️Managed creative production in-house, delivering consistent branding and messaging across print, web, and in-dealership channels. ______________ Skills: Marketing performance dashboards · Marketing operations strategy · Brand repositioning & transformation · Creative direction & asset consistency · Multi-channel campaign execution
Skills
brand-designer
brand-marketing
compliance
creative-director
head-of-marketing
marketing-communication
marketing-manager
marketing-strategist
seo
ui-ux-designer
web-designer
marketing
english