jimmilux
Design Director
I’m a design leader with 15 years of experience working across iGaming, online game, and crypto. Over the years, I’ve helped teams turn complex business goals into simple, human centered products. I’ve built and scaled design teams from the ground up, set up design libraries that actually get used, and worked closely with cross-functional teams to keep
design and business moving in the same direction. I love solving messy problems, building structure, and helping teams create things that make sense.
Experience: 11 years
Yearly salary: $84,000
Hourly rate: $50
Nationality: 🇹🇼 Taiwan
Residency: 🇹🇼 Taiwan
Experience
Design Lead
Ascella LLC 2022 - 2024
• Led end-to-end design for consumer-facing products, ensuring seamless experiences across devices. • Built and scaled a design team from 0 to 4 designers, aligning efforts with product managers, engineers, and stakeholders. • Developed and maintained a scalable design system. • Applied user research and behavioral analytics to drive UX improvements, increasing engagement and retention.
Sr. Product Designer
MEXC 2020 - 2022
• Designed intuitive UIs for mobile and web applications. • Developed and maintained a component-based design system, ensuring consistency and scalability. • Collaborated with Devs, PMs, and CEO to align design strategy with business growth. • Built and scaled a design team from 0 to 4 designers.
Design Lead
ACS Ltd. 2015 - 2020
• Led the UI/UX strategy for multiple games, focusing on usability, accessibility, and conversion optimization. • Built and maintained a scalable design library, streamlining workflow across teams. • Balanced aesthetics, performance efficiency, and high-quality UX. • Crafted engaging UIs for betting products and platforms.
Senior UI Designer
ACS Ltd. 2010 - 2015
• Designed UIs, motion graphics, and gamification elements for online betting products such as live casino, board games, and slot games. • Optimized UX by integrating A/B testing and analytics-driven insights.
Senior Graphic Designer
Gamania Group 2007 - 2010
• Designed and optimized web experiences, marketing assets, and interactive visuals for digital products. • Designed promotional materials for marketing and events.
Skills
graphic-designer
motion-designer
product-designer
ui-ux-designer
visual-designer
design
english
chinese-mandarin