jintonic

Freelance Product Designer / Founder

Hi, I’m Jinyu Li, a Product Designer with 8+ years of experience crafting intuitive digital experiences that engage users and drive growth. I’ve collaborated with global brands and startups, including Zalando, Urban Sports Club, and EF, leading impactful projects in app design, web design, feature development, and service design.

Specialties:

  • UX/UI Design: Designing user-centric interfaces that engage users and drive growth.
  • Web3 Product Design: Integrating blockchain and decentralized technologies seamlessly.
  • Full-Stack Proficiency: Merging design and technical skills for real-world solutions.
  • Design Strategy: Bridging creativity and business goals for measurable outcomes.

I’ve worked extensively with startups, bringing bold ideas to life and driving growth through design. Explore my proven case studies on my self-coded website: jinyuli.cc. I’m passionate about Web3, crypto, and the DeFi, and I’m ready to contribute to the next generation of decentralized products—whether it's a crypto wallet, NFT marketplace, or DeFi onboarding experience.

Fluent in English, Chinese, and conversational in Spanish and German, I bring a global perspective to my work. Open to freelance, part-time, or remote full-time roles.

Let’s connect and shape the future of Web3 together! 


Experience: 9 years

Yearly salary: $130,000

Hourly rate: $125

Nationality: 🇨🇳 China

Residency: 🇩🇪 Germany


Experience

Freelance Sr. Product Designer
Kaufland ecom
2023 - 2023
Led the “K-card” loyalty initiative through data-driven research and cross-functional collaboration, delivering impactful solutions.
Sr. Product Designer
Zalando
2022 - 2023
Developed the Accessibility Lens based on insights from interviews with disabled customers, fostering inclusive design principles. Established A11y standards by benchmarking platforms via qualitative and quantitative methods.
Sr. Product Designer
Marley Spoon
2020 - 2022
Launched two new apps in collaboration with 10 developers, PMs, and 4 UXers in an Agile cross-functional team. Led the 'Rating' and 'Favourites' design projects, doubling user engagement with measurable results.
Product Designer
Urban Sports Club
2019 - 2020
Collaborated with 8 developers, 2 product managers, and 1 brand director to define, design, and co-develop the new USC website. Designed and tested the “free trial” feature and checkout flow, launched across 8 European countries, significantly boosting Growth Margin by an estimated 19.4%.
UX Designer and researcher
EF
2018 - 2019
Led the “Teacher First” research to transform EF teachers’ feedback into an actionable UX design strategy for all teacher-facing services.
UX consultant
TD REPLY
2016 - 2018
Collaborated with Audi China on multiple projects, including 'Chinese UI research,' analysing 24 apps to forecast future UI trends.
Visual designer
Russell Investments
2015 - 2016
Collaborated with Audi China on multiple projects, including 'Chinese UI research,' analysing 24 apps to forecast future UI trends.

Skills

front-end
product-designer
web-designer
design
english
chinese-mandarin
german
spanish