joachimzhao

Community Lead

-End-to-end product-to-community execution: Experienced in both growth mechanics (quests, competitions, airdrops, TGEs) and converting community feedback into actionable product iteration, enabling a closed-loop growth model.

-Localization & cross-cultural operations: Fluent in Mandarin, English, and French. Skilled at engaging users and partners across regions; represented at Paris Blockchain Week and Token2049, enabling fast cold starts and deep localization in small-language markets.

-Organizational building & team management: Hands-on experience in building teams from scratch, setting KPI/OKR systems, defining trial & evaluation periods, and creating reward & incentive mechanisms. Adept at integrating roles like volunteer, ambassador, content creator, and localization specialist into a production-driven structure.

-Data & sentiment-driven decision-making: Proficient in leveraging analytics (conversion rates, engagement data, sentiment keywords) to refine campaigns and copywriting. Developed sentiment monitoring and crisis response protocols to stabilize community morale under high-risk scenarios.

-Industry & cross-domain experience: Background spanning traditional internet/gaming user growth and Web3 on-chain community building. Skilled at balancing compliance and risk education while achieving sustainable product-community growth.


Experience: 7 years

Yearly salary: $50,000

Hourly rate: $0

Nationality: 🇨🇳 China

Residency: 🇨🇳 China


Experience

Community Manager
Bitunix CEX
2024 - 2025
Built and operated multilingual community channels (Telegram, Discord, WeChat, social comment areas) from zero to 200K+ community members. Organized and led a cross-functional community team (Moderators, Localizers, Content Creators, Ambassadors). Designed and ran acquisition & engagement funnels using Zealy / Galxe / Sweep; monthly UGC/AMA programs increased monthly active users by ~30%. Implemented shift rosters, standardized response scripts and onboarding for new community staff; average first response time < 5 minutes for tracked inquiries. Collected and consolidated community feedback; delivered regular reports to product & ops and drove 3 product optimizations based on user input. Led overseas event coordination and business development outreach at international conferences, establishing 50+ project partnerships.
Operations / Community Manager
Aki Network
2022 - 2024
Owned global social operations across Discord, Telegram, Twitter/X; grew total follower pool to 500K+. Planned and executed Token Generation Events (TGE) and coordinated KOL / media relationships. Built a community promotion network of 50+ ambassadors & moderators and managed onboarding & performance evaluation. Designed marketing campaigns & incentives that sustained ~15% monthly user growth. Managed a small website support team (3 people) to handle sales enquiries, reward disputes and BD handoffs for partnership opportunities.
Operations Manager
Chengdu Kuoper Heng'an Technology Co., Ltd. (Kucoin)
2021 - 2021
Established operations team from scratch and supported full lifecycle for 10+ product launches. Managed two major communities (~60K and ~80K members) and grew Twitter presence to 90K+ followers. Led go-to-market preheat campaigns, NFT / blind-box launches, and optimized user purchase flows, improving project retention by ~25%.
Operations Manager
Chengdu Wudi Warriors Technology Co., Ltd.
2021 - 2021
Managed customer operations and built SLA / KPI processes that improved user satisfaction by ~20%. Led Roblox metaverse product initiatives and overseas community building to increase user stickiness.
Head of Community / Operations
DHgames
2017 - 2021
Built and scaled global communities from 0 → 1M+ across multiple product lines. Executed hundreds of online & offline activities to drive acquisition, activation and retention. Contributed to top 15 export revenue ranking for several international projects.
Community Operations Specialist → Manager
Tap4fun
2015 - 2017
Operated Chinese community for SLG title Age of Apes, growing community to 1M+ followers. Wrote and maintained FAQs and standard reply templates; organized and trained customer service rota.

Skills

community-manager
user acquisition
video-creator
web3
english
chinese-mandarin
french