joebalewski
Senior Brand Marketing Executive
Brand marketing executive with 13+ years building four of America's most recognizable consumer brands — Entertainment Tonight, Jeopardy!, Wheel of Fortune, Late Show with Stephen Colbert — to #1 category positions on a $10M+ annual brand P&L. Audience at genuine scale: 98M+ social engagements, 28M monthly unique web visitors, and 1B+ video views in a single month. Also a hands-on builder, which is unusual in a brand seat. Founded the internal AI/MarTech practice at a legacy media company and now leads Marketing AI transformation across the marketing organization — driving adoption and workflow change for a technology most of the org had never used. Ships production software in TypeScript and Python, and independently built and priced a SaaS product. Proven from zero, not only as a steward: launched WOW: Women of Wrestling from a blank page to 50%+ female 18–49 audience share, the highest in its competitive set.
Experience: 11 years
Yearly salary: $190,000
Hourly rate: $135
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Marketing Manager
CBS (Paramount) 2018 - 2022
Directed marketing strategy for a franchise-defining Jeopardy! tournament that drove 9.2M consumers — the highest-rated performance in 30+ years and the first time Jeopardy! surpassed 60 Minutes since the early 2000s. Launched a new daytime talk brand, expanding the company's audience footprint and increasing market share in competitive time slots through targeted go-to-market strategy. Produced Emmy- and Promax-nominated brand campaigns for the #1 property in its category, managing agency and creative development across broadcast, digital, and social platforms.
Marketing Coordinator · Executive Assistant to SVP, Marketing
CBS (Paramount) 2013 - 2018
Led development and production of national promotional campaigns, driving measurable visibility increases for priority programming; built social media strategies that generated millions of impressions and quantifiable audience-engagement growth across platforms. Supported senior executive leadership and contributed creative input on branded content for a high-profile franchise relaunch.
Skills
brand
brand-marketing
marketing
english