joeylau
Data Scientist
Joey Lau Joe Ying
Data Scientist | Researcher | Product | Hackathons Winner
Joey Lau Joe Ying is an accomplished Data Scientist and Research Assistant currently pursuing a BSc in Data Analytics at the Asia Pacific University of Technology & Innovation, where he has consistently excelled, maintaining a CGPA of 3.67 and achieving First Class Honors. With a rich toolkit that spans Python, R, MySQL, and advanced data visualization platforms like Power BI and Tableau, Joey has made significant strides in both academic and industrial domains.
As a Research Assistant at Asia Pacific University, Joey contributed to groundbreaking research on the impact of gamified learning, achieving publication in an IEEE conference paper. His work, involving critical literature review and design framework improvements, led to a notable increase in student performance and a reduction in failure rates.
Joey's industrial experience as a Data Scientist Intern at Setel Ventures Sdn. Bhd. saw him spearhead the development of a Churn Prevention Dashboard and a comprehensive Customer 360 Dashboard, enhancing campaign effectiveness and operational efficiency across departments by up to 30%.
Notably, Joey has demonstrated exceptional skill in blockchain technology, evidenced by his leadership roles in winning projects at major Ethereum Hackathons in Bangkok and Kuala Lumpur. His projects included developing AI-powered smart wallets and decentralized Web 3 job platforms, showcasing his capability in integrating AI with blockchain technologies to address real-world problems.
Joey's leadership extends to community engagement as well, where he has significantly impacted the local tech community through his roles in the MongoDB User Group in Kuala Lumpur and the Google Developer Student Club at APU, leading numerous events that have cultivated skills and fostered a network among technology enthusiasts.
An avid supporter of sustainability, Joey represented Malaysia at the Asean-China-India Youth Leadership Summit, where his team was a finalist, reflecting his commitment to leveraging technology for global sustainability challenges.
LinkedIn | GitHub
Experiece: 6 months
Yearly salary: $54,000
Hourly rate: $60
Nationality: 🇲🇾 Malaysia
Residency: 🌏 Remote
Experience
Data Scientist Intern
Setel (Petronas) 2023 - 2023
▶️ Designed and implemented a Churn Prevention Dashboard, leading to a 15% increase in retention campaign effectiveness. ▶️ Conducted data profiling and customer fueling interval analysis, resulting in optimized campaign targeting strategies and a 10% increase in campaign engagement rates. ▶️ Retrained and monitored drop-off propensity models for second and third activation phases, achieving a 8% accuracy improvement in predicting drop-offs. ▶️ Designed and launched a Customer360 Dashboard, providing a unified view of customer behavior and increasing cross- departmental operational efficiency by 30%.
Skills
copywriting
data-science
product-manager
python
research
sql
ux-researcher
solidity
english
chinese-mandarin
malaysian