johnchinjm

Business Development

With over 4 years of experience in both Web2 and Web3, I am a versatile professional specializing in project marketing, community building, business development, and trend analysis. I thrive on challenges, adapt quickly, and excel at managing diverse roles. My work bridges traditional and decentralized technologies, driving adoption and growth while delivering impactful results.


Experience: 5 years

Yearly salary: $50,000

Hourly rate: $0

Nationality: 🇲🇾 Malaysia

Residency: 🇲🇾 Malaysia


Experience

APAC Lead
Yescoin
2024 - 2025
Led operations and partnerships within the Telegram Open Network (TON) ecosystem, driving project growth and innovation. Represented Yescoin as a speaker and panelist at crypto events and side events, sharing market insights and project updates to enhance brand credibility. Participated in offline events such as networking sessions and expos, showcasing the brand, attracting stakeholders, and boosting awareness. Cultivated and maintained strong relationships with projects, investors, and KOLs, fostering alignment and long-term collaboration opportunities. Generated over $200,000 in advertising revenue within a single month by selling targeted packages to other projects.
Business Development & KOL Manager
Merlin Starter
2024 - 2024
Raised KOL rounds from over 150 KOLs around the world, including Japan, Korea, Russia, Turkey, Vietnam, Thailand, the Philippines, and other regions. Coordinated and hosted Twitter Spaces and Ask Me Anything (AMA) sessions. Coordinated PR and partnerships, working closely with partners and projects to strengthen brand presence and expand reach. Participated in offline events such as networking sessions and expos to showcase the brand, attract stakeholders, and increase awareness. Maintained strong, professional relationships with projects, investors, and KOLs, ensuring alignment and long-term collaboration opportunities.
KOL & Community Manager
Yuliverse
2023 - 2024
Worked closely with over 80 Key Opinion Leaders (KOLs) from Twitter and YouTube, fostering collaborations and managing relationships. Coordinated and hosted Twitter Spaces and Ask Me Anything (AMA) sessions, achieving peak online audiences of over 1,000 on Discord. Planned and executed various community events, including leveling systems and role reference programs, resulting in an impressive 35% engagement rate.
General Manager
MB Consolidated Sdn. Bhd (My Beauty)
2022 - 2024
Collaborated with the development team to design a user-centric app and a CRM system addressing salon owners' operational challenges and ensure the timeline of the application update aligns with the marketing team. Directed daily operations, including planning, resource allocation, and performance management, ensuring smooth functionality and clear communication across all departments. Oversaw a cross-functional team of 10 across marketing, operations, customer service, and sales, while reporting directly to the CEO. Spearheaded business growth, onboarding over 300 merchants (salons) and attracting more than 30,000 registered users. Established and monitored KPIs for teams, ensuring alignment with company goals and driving measurable results. Managed offline events, including booths and fairs, to promote the app and engage potential users and merchants; sold 500 salon vouchers in a 3-day event. Built and maintained strong relationships with salon owners, gathering feedback to improve app features and overall satisfaction. Designed and executed strategic marketing campaigns, boosting brand awareness and enhancing user acquisition. Negotiated contracts and partnerships with merchants, ensuring mutually beneficial terms and sustainable growth. Conducted market research to identify trends and opportunities, staying ahead of industry developments to keep the app competitive.
Chief of Analysis
Metahorse
2022 - 2022
Strategically designed the game mechanisms governing tokenomics, revenue generation for players, and token burn policies, ensuring a robust and sustainable financial framework for the project. Managed the liquidity pool and monitored the overall ecosystem of the project for optimal performance. Conducted comprehensive analysis of competitor projects to identify trends, weaknesses, and opportunities. Collaborated in crafting and executing marketing strategies, including influencer marketing and social media campaigns to enhance project visibility. Assumed an active role in community management, nurturing relationships with project enthusiasts and users. Managed offline events, such as booth setups and networking sessions in Dubai, to attract potential investors and expand our network of stakeholders. Conducted assessments of potential partners and initiated collaborations to drive cross-promotion and mutual growth. Worked closely with partner projects to create synergistic opportunities, further strengthening our project's position in the market.
Senior Marketing Manager
League of Ancient
2021 - 2022
Conceptualized, planned, and executed high-quality content strategies and marketing campaigns that consistently attracted new users to our community. Maintained the vibrancy of the existing community through engaging activities and initiatives. Cultivated and nurtured relationships with influential figures in the web 3 space. Collaborated with web 3 influencers to promote our project through various means such as video content, Ask Me Anything (AMA) sessions, and live shows. Managed and strengthened relationships with community members, ensuring their needs and concerns were addressed promptly. Actively collected valuable feedback from the community, which served as a foundation for future strategies and improvements. Grew social media followers: 200,000+ on Twitter, 80,000+ on Discord, and 120,000+ on Telegram in 3 months.
Business Owner
Line Clear Express
2021 - 2021
Managed and operated 3 courier service stations as part of a growing logistics franchise. Carried out hiring activities, including interviewing, selecting talent, onboarding and mentoring. Managed social media marketing activities, including posting company updates, analyzing results on insights and tailoring growth strategies. Recommended optimal transport modes, routes or frequency to reduce delivery times. Managed, coached and developed a high performing team to meet business objectives. Contributed to creation and implementation of best practice logistics policies to improve operational performance.

Skills

communication
events-manager
operations
business-development
english
chinese-mandarin
malaysian