johnmanganilla

Senior Director, Product Development

I enjoy pushing the boundaries at the intersection of entertainment and technology. 

Streaming Music since 2005
Mobile Marketing since 2007
QR codes since 2010
Streaming Video since 2011
VR/AR since 2013
GenAI since 2021

Product Development: > 10 years
Business Development: > 10 years
Marketing: > 7 years



Experience: 11 years

Yearly salary: $10,000

Hourly rate: $150

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States


Experience

Senior Product Manager, Video Products
Verizon
2013 - 2016
■ Established and executed against our content roadmaps for live channels and video on demand for FiOS Mobile ■ Tripled the content available in ‘FiOS Mobile’, creating ~$3M in new revenue and a +1 star increase in app ratings ■ Spearheaded the E2E deployment of digital extras on ‘FiOS Quantum TV’, generating ~$25M in transactional VOD sales ■ Incubated and pitched new product ideas to senior management; VR, AR, 360 video, wearables, and connected ads ■ Partnered with agency and consulting resources to reimagine and simplify the complex buy flows for FiOS TV Service
Director, Business Development
Tribal Brands
2011 - 2013
■ Conceived and pitched multi-channel marketing campaigns with recording artists to clients and new business leads ■ Generated $3.5M in revenue by conceptualizing a social UGC video platform for our client to drive customer engagement ■ Executed a drive to retail contest using augmented reality (AR) and Twitter with Elizabeth Arden, Macy’s and Taylor Swift ■ Our #YouMakeMeWonderstruck campaign awarded "Flash of Genius" in L2 Digital IQ Index Report June 2012 ■ Presented new business opportunities to the NFL, MLB, NASCAR, WWE, MAC Cosmetics, Chrysler, Disney and others
Director, Business Development
NeoMedia Technologies
2010 - 2011
NeoMedia, a patent holding pioneer in the 2D barcode space and created a B2B ecosystem for creating, managing and reporting on 2D (QR) barcode campaigns for brand awareness and retail tracking. ■ Brokered NeoMedia’s first US reseller deal allowing us to place the first QR code in Sports Illustrated magazine ■ Partnered with Eastman Kodak supporting the global launch of the ZxD pocket video camera; in-store, on pack, online ■ Powered 2D barcode campaigns for Citibank, LG Electronics, Hewlett Packard, Realtree & Time Inc./Meredith
A&R | Product Development
Warner Music Group
2004 - 2007
Jac Holzman, the founder of Elektra Records [The Doors, Queen, Iggy and The Stooges], had a vision in 2004 for an all digital "eLabel" birthed at a major, but designed to incubate talent and up-stream developed artists to the larger label groups. I had the pleasure of starting as his assistant, and working my way up to the A&R Scout role for Cordless Recordings. Discovered and signed to Recording Agreements: Kennedy, The Ropes, Notorious MSG Discovered and signed to Distribution Agreements: Paper & Sand, The Dead Betties, Velvet Code, Aerodrone and Repeater. Up-streamed to Atlantic Records UK: Kennedy

Skills

business-development
music
product-manager
english