johnmurray

Direct global content strategy, creative direction, and execution for the leading institutional staking, DeFi and digital asset infrastructure provider, with $12B+ AUM across 50+ networks. Drive coordination across internal teams (BD, Product, Engineering) and external agencies (SEO, PR, Design), aligning content execution with product launches, partnerships, and GTM priorities. Evolved content formats and workflows, launching AI-assisted video, gated research, and webinar series with 10k+ live viewers per ep. Design and execute content-led growth strategies across brand and distribution channels, including co-marketing and amplification with major partners such as TON Foundation, Ledger, Tezos, Fireblocks. Reset social strategy end-to-end, delivering step-change YoY growth across X and LinkedIn (+429% impressions, +227% followers, +488% link clicks, +1,655% mentions). Spokesperson for P2P.org at major Web3 events.

Created a multi-organisation content team and strategy for Tezos, improving collaboration and consolidating content output across previously siloed ecosystem entities. Increased readership of the Tezos Spotlight blog by 220% in just two months, implementing targeted storytelling. Launched a new Tezos newsletter, achieving open rates of 34% and CTRs of 3.5%, exceeding industry benchmarks. Developed SEO-optimised pages for tezos.com. Directed FCA-compliant content for the launch of Uranium.io, the first blockchain-based uranium trading dApp, ensuring regulatory adherence and audience clarity.

Contract campaign execution for Cardano’s first partner chain, focused on regulatory-friendly data protection dApps. Launched comprehensive marketing strategies across all channels (web, social, events). Collated and marketed activity from 100 developer teams on the Midnight DevNet. Identified collaborators and partners to enhance marketing reach and benefit the Midnight community.

Developed integrated content strategy and new content streams for the largest multichain ecosystem in Web3. Collaborated with distributed teams (including external parachain projects) to align marketing and business development efforts. Established new content streams and strategic messaging for Polkadot, Substrate, and Kusama brands. Drove partnerships with creative agencies to build experiential Polkadot global events. Constructed new LPs and UX standards for the Polkadot website and other digital assets, seeing traffic increases of 40%. Led campaigns to achieve 10x growth in nomination pools to reach 180 pools covering 10m DOT staked.

Content strategy and editorial direction for account-based marketing consultancy. Delivery of multichannel marketing campaigns for major technology and financial services clients including Microsoft, AWS, and State Street. Scriptwriting and storyboarding videos, directing VOs, conceptualising manifestos and infographics, and working with external production specialists to develop new content streams. Collaborating with strategists, art directors, and clients. Mentoring and leading a team of three junior creatives.

Led the editorial direction of tech media company, Binary District, and its affiliated brands, including tokenised coworking space, Primalbase. Various channels include an online magazine syndicated by The Next Web (a publication with 10 million monthly visitors). Wrote in-depth news and analysis pieces for an audience of developers and industry leaders, focusing on AI, machine learning, blockchain, cybersecurity, and quantum computing. Direct management of a network of contributing journalists, copywriters, and event content creators.

Freelance content and digital production for a diverse range of clients, with projects worked on-site in London, Los Angeles, and Sydney. UEFA 2016 international Facebook campaign for McDonald's different European markets. Producing videos and digital content shared across News UK social media platforms, generating 100,000s of unique impressions. Launching brand lines online for DKNY and Boots. Freelance editor for Dojo App, helping launch it to #1 in the 'Featured' section of the App Store the day after release.

Produced a wide range of digital content and news pieces for international clients, with a focus on social media campaigns. Part of Sony Pictures press team, organising live movie events with social media influencers, and tweeting out live content and video streams. Generated social media strategy and content for Cape2Cape intercontinental World Record attempt collaboration between VW and Hewlett-Packard. Comprehensive creative work for Canon, Disney, Hewlett-Packard, Google, and McDonald's.

Developed and built a complete content, CRM and social media strategy and workflow. Built the Bookatable consumer brand across digital and industry PR. Created all UK and European B2B and B2C marketing email sends. Grew the Bookatable social media reach 400%. Marketed the Bookatable app to reach #1 in the App Store.