johnnyh94

Worked closely with growth marketing and brand teams to measure impact of marketing efforts. Used media mix modeling and markov chain modeling, and causal impact models on DMA holdouts to quantify marketing channel attribution. Spearheaded and influenced product features and additions to improve customer experience and retention.

Assisted all orgs of the company in data driven insights to help better inform decision making. Created data models and built out automated reporting and visual dashboards using SQL, R, and Python for finance, marketing, and product teams. Took on ad hoc data science and data engineering projects.

Responsible for efforts to drive revenue and subscriber growth for Kajabi. Owns departmental and cross functional projects including paid advertising, user onboarding and retention, email communications and data analytics.

Developed and drove needle-moving marketing campaigns from first touch to conversion that lead to a 115% YOY increase in new user trials and a 165% YOY increase in acquired paying customers.

Built and scaled a paid media and analytics reporting strategy from scratch while scaling spend from 70k/Month to over 2 Million/Month profitably.

Built personal relationships with 25+ customers weekly to provide product-focused business and marketing strategy. Owned the help center and grew the help article content base 3x and deflected support tickets by 35%.

Spearheaded student acquisition and engagement through 4 monthly PPC campaigns, 4 social channels, 2 weekly email campaigns, and continual landing page optimization.