jonasdiego

• Advise iGaming and gaming-adjacent clients on market entry strategy, regulatory compliance, and Philippine operations setup. • Conducted a comprehensive market feasibility study for an international client evaluating entry into the Philippine gaming equipment sector, covering market density analysis, business registration requirements, organizational design, and a three-year financial forecast including breakeven projections. • Conduct ongoing deep-market analysis on regulated Southeast Asian gaming markets including the Philippines, Vietnam, and Sri Lanka. • Deliver evidence-based insights on market risk, competitive landscape, and opportunity sizing for global operators entering regulated markets.

• Served concurrently as Treasurer of the Board of Directors, providing financial oversight and governance accountability at the highest level of the company's Philippine incorporation. • Established full PAGCOR-compliant SCBPO operations from ground zero, including site selection, office design, build-out, IT infrastructure, and regulatory registration. • Built and scaled seven core departments - HR, Finance, IT, Business Intelligence, Marketing, Trading, Payments, and Customer Service - reaching 125 FTEs within 12 months. • Maintained employee attrition at 15-20% against an industry benchmark of 30-40%, reflecting a deliberately built high-performance culture. • Delivered a structured cost efficiency program generating Php 7.76M in savings over five months, exceeding company-wide savings targets - the only Amused Group office globally to achieve this without resorting to layoffs. • Represented the company before the Philippine Senate during POGO legislative proceedings, playing a direct role in securing formal recognition of SCBPOs as a distinct, legitimate, and compliant business model. Amused Group PH was one of two companies selected by PAGCOR as model SCBPOs for the Senate inspection.

• Scaled the Manila Creative Department from 12 to 41 FTEs in under two years, establishing five specialized teams: Sports Design, Casino Design, Motion Graphics, Web Development, and Content. • Achieved record employee engagement scores of GLINTS 88 in 2021 and GLINT 90 in 2022, versus global company benchmarks of 78 and 74 respectively - among the highest scores in the company globally. • Produced three US broadcast television commercials in Manila at approximately Php 50.8M in cost savings versus US production equivalent - a 98% cost reduction delivered at above-par quality. • Developed and pitched creative innovations to BetMGM's C-level executives covering reward system design, omnichannel campaign architecture, and brand treatments across sports betting and casino verticals.

• Built and led a creative team from 3 to 62 FTEs in under three years, establishing five specialized teams servicing the US, UK, and Australian markets for a FTSE 100-listed global sports betting and gaming operator. • Topped the 2017 People Survey with a 97% Leadership Index and 96% Engagement Index - one of the highest results in the company globally. • Executed a full transition to 100% work-from-home operations within three days of the COVID-19 NCR lockdown, sustaining team productivity at 100-125% throughout the lockdown period. • Championed the expansion from creative production support into a full in-house original creative agency model, working alongside UK-based third-party agencies.