jooaocleber

Built and scaled VMfood from scratch, a retail and restaurant management platform currently processing over 1M/month in Transactions per POS, owning the full product lifecycle from discovery to production and post-launch optimization. Managed end-to-end delivery in a complex, cross-functional software environment, coordinating Product, Engineering, QA, Operations, Support, and external stakeholders across Brazil, Israel, and Ukraine. Acted as the central coordination point for day-to-day delivery and release topics, aligning scope, timelines, dependencies, and production readiness across distributed teams. Led the localization and technical adaptation of a global retail management platform (POS, Self-Service Kiosks, Backoffice) to comply with Brazilian fiscal, tax, and payment regulations. Worked within an Agile (Scrum) framework, driving backlog refinement, sprint planning, and prioritization to ensure business value delivery and technical feasibility. Collaborated closely with engineering teams on CI/CD workflows, supporting release planning, validating staging/preproduction deployments, and coordinating production rollouts and hotfix prioritization. Worked directly with production and preproduction environments, validating complex integrations involving payment systems (including PIX), card payments, Android-based POS devices, self-service applications, AI integrations, and microservices architecture. Led market research initiatives including mystery shopper programs, competitive technology benchmarking, and field validation to guide product strategy and go-to-market decisions. Structured product processes, operational workflows, and service models required to scale the solution across SMB food retail businesses. Product scope: Android Self-Service and POS Solutions, Retail Management, Restaurant Management, AI-driven automation, and distributed microservices integrations.

Managed a cross-functional technical team of 10 software developers, with full accountability for hiring, terminations, team development, capacity planning, allocation, and billable hours, directly impacting revenue performance and payroll sustainability. Led end-to-end delivery of ecommerce and marketplace solutions (B2B and B2C), from discovery and roadmap definition through development, release, and post-launch optimization. Built and scaled the Service Hub as a productized customer support solution, transforming an operational area into a scalable revenue stream and increasing monthly revenue to R$100k. Acted as the coordination point for day-to-day delivery and release topics, ensuring alignment between engineering execution, commercial priorities, and client expectations. Defined and executed product roadmaps aligned with business growth objectives, balancing technical feasibility, revenue impact, and customer value. Owned backlog management, discovery processes, prioritization, and continuous customer feedback loops to ensure backlog items were well-defined, testable, and outcome-driven. Worked within an Agile (Scrum) framework, facilitating sprint planning, daily stand-ups, reviews, and retrospectives while ensuring delivery commitments were met. Collaborated with engineering teams on release planning and validation in staging/preproduction environments before production rollouts, mitigating deployment risks and ensuring delivery quality. Product scope: Ecommerce Platforms, Marketplace Integrations, B2B and B2C Retail Solutions, and Scalable Service Operations.

Led a technical squad of 3 software engineers responsible for delivering over 700 billable development hours per month, generating more than R$200k in monthly revenue through international client projects. Managed end-to-end delivery across multiple parallel initiatives, from discovery and backlog definition to development coordination, release alignment, and post-delivery follow-up. Acted as the primary coordination point between clients and the development team, ensuring scope clarity, expectation alignment, and on-time delivery in a cross-functional software environment. Worked directly with clients across 6 countries (United States, Japan, Taiwan, Colombia, Chile, and Peru), adapting communication, prioritization, and delivery practices to different markets and time zones. Owned backlog management, feature discovery, and prioritization in collaboration with clients, ensuring requirements were clearly defined, testable, and aligned with business objectives. Facilitated Agile (Scrum) ceremonies including sprint planning, daily stand-ups, reviews, and retrospectives, proactively removing impediments to protect delivery commitments. Coordinated release activities and validated deliverables in staging/preproduction environments prior to client handoff, reducing production risks and improving quality assurance. Product scope: Custom Software Development, Ecommerce Platforms, and International Client-Focused Digital Solutions.

Responsible for delivering over 600 billable development hours per month, generating more than R$100k in monthly recurring revenue through structured and outcome-driven ecommerce software delivery. Managed and sustained a portfolio of 6 active clients, acting as the primary coordination point between business stakeholders and engineering teams in a cross-functional software environment. Owned end-to-end backlog management, including discovery, requirement gathering, refinement, and prioritization in close collaboration with clients to ensure business alignment and predictable delivery outcomes. Ensured backlog items were clearly defined, testable, and acceptance-criteria driven, improving development flow and reducing rework across ecommerce initiatives. Led Agile (Scrum) ceremonies such as sprint planning, daily stand-ups, reviews, and retrospectives, facilitating alignment between business and development teams. Supported delivery execution by proactively removing impediments, managing dependencies, and ensuring continuous development flow across parallel ecommerce projects. Coordinated release activities and validated deliverables in staging/preproduction environments prior to production rollout, mitigating deployment risks and ensuring quality standards. Product scope: Ecommerce Platforms, Custom Software Development, and Client-Centric Digital Solutions.

Developed low- and medium-complexity backend features and customizations for Magento 2 ecommerce platforms, contributing to scalable and client-specific implementations. Troubleshooting and solving of low- and medium-complexity technical issues in production and staging environments, ensuring platform stability and minimizing business disruption. Collaborated with cross-functional teams including frontend developers, QA, and business stakeholders to deliver ecommerce functionalities aligned with client requirements. Participated in Agile development routines, supporting sprint-based delivery cycles and incremental releases. Assisted in validating features in staging/preproduction environments prior to production deployment, contributing to release quality and system reliability. Product scope: Magento 2 Ecommerce Platforms, Custom Backend Development, and Production Issue Resolution.

Provided helpdesk and operational support for large-scale ecommerce platforms, ensuring stability and rapid issue resolution in production environments. Supported the Product Owner in backlog creation and refinement by writing user stories, technical tasks, and structured bug reports with clear acceptance criteria. Assisted in validating features in staging/preproduction environments prior to production deployment, contributing to release quality and system reliability. Conducted estimation ceremonies with the development team, facilitating effort discussions and aligning scope with delivery capacity. Monitored task progress and collaborated closely with engineers to ensure timely delivery and alignment with business priorities. Participated in validation and testing activities in staging and preproduction environments prior to production releases, contributing to deployment quality and reduced post-release incidents. Acted as a bridge between business stakeholders and technical teams, translating operational needs into well-defined, testable backlog items. Product scope: Large-Scale Ecommerce Operations and Agile Software Delivery Support.

Helpdesk support to the users of our ERP system. Backlog building and management. Requirements analysis and step breakdown for development execution.