jordananthony

At APEFLIX, I lead the charge in building a bold, community-driven streaming platform that combines streaming & SocialFi with web3 technology. The mission is to grow community, brand awareness to revolutionise the streaming industry through a decentralised, user-first model, blending entertainment with engagement and rewards. Social Media Impact: Drove 9.6M impressions in six months with a 64.2% profile conversion rate and a steady 3.9% engagement rate across platforms. Community Building: Scaled Telegram to over 65K+ members, including 31K monthly mini-app users and an active chat community of 11K members. Campaign Success: Delivered 2,879 posts, generating 387K engagements, with top campaigns achieving 1,000%+ engagement rates. Brand Growth: Grew the audience by 16K followers across Twitter, Instagram, and TikTok, enhancing brand visibility and market presence. This role reflects my ability to craft and execute innovative strategies that build thriving communities, drive audience engagement, and position APEFLIX as the future of streaming.

In this role at The Insights Family, I've harnessed strategic marketing to spearhead B2B marketing strategy within the SAAS Mar-tech domain. My strategy centres on leveraging social media combined with comprehensive market research and advanced CRM tools to increase new business, brand reputation building and client engagement. Here are some of my key achievements: Strategic Campaign Management: Orchestrated and delivered multifaceted marketing initiatives, culminating in a +20% increase in LinkedIn impressions & +38% increase in reach, enhancing our market footprint. Social Media Mastery: Amplified brand presence through targeted social media campaigns, achieving a +14% engagement rate across platforms and a remarkable 500% increase in post interactions, illustrating our compelling content's impact. Content Innovation: Created and disseminated a fresh content marketing strategy, dramatically enhancing customer loyalty and brand awareness, evidenced by a 14.23% overall engagement rate, a testament to our content's resonance with our audience. These achievements reflect my ability to not only conceptualise and implement effective marketing strategies but also to drive substantial user growth and engagement, positioning The Insights Family as a leader in the Mar-tech industry.

At the helm of the marketing department at Intergalactic Gaming, a frontrunner in the web3 esports landscape, I consistently drove transformative growth and amplify brand resonance through meticulous campaign execution and strategic marketing initiatives.

Previously, I served as the Head of Marketing at DOCAN Co. a leading engineering consultancy and CAE software distributor in the UK. In this role, I was responsible for heading up all marketing initiatives and working closely with the Technical Director/CEO and the Commercial Director.

At Mastered: Fit, a fast-growing fitness company in the UK, I served as Marketing Manager and reported directly to the founder. My role involved creating and executing comprehensive marketing strategies that ensured the company's brand message and vision was accurately represented across all marketing channels, including social media, PR, and offline marketing methods.