jordentan
Web3 Lead | Accelerator Strategist | Content & Community Builder
I'm a builder at heart — whether it’s helping early-stage startups find product-market fit, crafting meaningful programs, or sparking collaborations that drive ecosystems forward. I’ve led more than 7 accelerators and worked with more than 100 startups, bridging the gap between Web3 innovation and business fundamentals. Outside work, you’ll find me mixing EDM, capturing moments through my lens, or deep in conversation over coffee.
Experience: 4 years
Yearly salary: $140,000
Hourly rate: $65
Nationality: 🇸🇬 Singapore
Residency: 🇸🇬 Singapore
Experience
Content Lead
Coins.ph 2022 - 2023
Developed and executed full-funnel content strategy across blog, YouTube, TikTok, and in-app education. Scaled Coins Academy to 100k monthly views with avg. 3-min watch time through explainer videos and deep-dive articles. Created viral short-form content on TikTok that led to 500+ UGCs and a 23% MoM follower growth. Boosted YouTube subscriber engagement with weekly episodes, interviews, and behind-the-scenes features; achieved +0.5% WoW growth. Collaborated cross-functionally with product, compliance, and marketing to align content with ongoing campaigns and user education initiatives. Played a key role in launching the VR Avatar Studio campaign that garnered regional media attention and helped introduce NFTs to new audiences.
Video Content Specialist
Huobi 2021 - 2022
Produced educational and marketing content for Huobi Learn, simplifying complex Web3 concepts into digestible videos and articles for a mainstream audience. Scripted and edited 50+ video explainers on blockchain, DeFi, and crypto trading fundamentals. Led KOL onboarding and training, ensuring influencer livestreams aligned with Huobi’s content strategy and brand standards. Pioneered a structured content series in collaboration with regional marketing teams, boosting platform engagement among first-time crypto users. Acted as creative lead for cross-platform media campaigns aimed at increasing platform stickiness and retention.
Skills
community-manager
english