jsburgos

Web 3 Marketing Lead

I am a marketing professional with over nine years of experience in Web3 digital marketing, social media, growth, community building, branding, ads, DeFi, DePIN, and technical and fundamental chart analysis. I've strategized and executed innovative campaigns that amplify brand awareness, increase user base, and engage communities. I recently led evergreen-content, AI animations, and TikTok FPV content funnels as a marketing consultant. My most interesting web3 skills are my creativity and content output, analytical and strategic thinking for growth and expansion, and campaign management and execution. It doesn’t matter if it's an engaging thread on X, a Performance Max YouTube video campaign, or cross-marketing work in between web3 partners – been there, done that.


Experience: 5 years

Yearly salary: $90,000

Hourly rate: $50

Nationality: 🇨🇴 Colombia

Residency: 🇳🇱 Netherlands


Experience

Marketing Consultant
BlockTank B.V.
2025 - 2025
Brought on to design and implement a range of marketing funnels tailored to client Alephium’s L1 growth goals, with a focus on social media, visual content, and community initiatives.
Fractional CMO – Hivello, DeFa, Bitmind, Xperience Pay
fractl
2024 - 2025
Led branding, marketing, and growth initiatives for Web3 projects at fractl, a fractional CMO agency, focusing on strategic positioning, user acquisition, and community engagement.
Fractional CMO – Koii Network
fractl
2023 - 2023
Led marketing strategies as Fractional CMO for Koii Network at fractl, focusing on branding, user acquisition, and platform adoption.
Growth Marketing Lead
Nuklai
2023 - 2024
Led growth marketing for Nuklai, a Web3 data marketplace, focusing on branding, influencer marketing, and community growth.
Web3 Strategy Lead
Aurus
2022 - 2023
Led Web3 strategy, utility expansion, and market positioning for Aurus.io, driving adoption of tokenized precious metals.
Creative Strategy Lead
Mimo Labs
2021 - 2022
Led creative strategy, content management, and brand positioning for Mimo Labs and the PAR token.

Skills

ads
brand-marketing
content-marketing
content-writer
digital-marketing
growth-marketing
head-of-marketing
marketing
marketing-analyst
video
video-creator
english
dutch
french
portuguese
spanish