kaaran

Chief Marketing Officer

Seasoned Web3 and DeFi marketing executive with 9+ years of hands-on blockchain experience and a 20+ year foundation in global brand strategy, digital marketing, and business development. I specialize in scaling Web3 products from MVP to post-TGE growth with tailored GTM strategies, deep ecosystem engagement, and sustainable adoption frameworks.

Proven success leading high-impact growth initiatives for DeFi, iGaming, tokenized RWA platforms, DEXs, and blockchain infra providers. I bring a full-stack marketing skillset—brand building, narrative development, KOL recruitment, ecosystem partnerships, analytics, and community growth—delivering real results across the entire lifecycle of Web3 projects.

Notable roles include CMO at SEED (Web3 GTM agency), Head of Marketing at ONINO (tokenization infra), and CMO at T-REX (DeFi RWA platform). I also previously founded a crypto hedge fund and held leadership roles at Grayscale, Deloitte, and Ogilvy.

Experience: 11 years

Yearly salary: $120,000

Hourly rate: $80

Nationality: 🇬🇧 United Kingdom

Residency: 🇪🇸 Spain

Experience

CMO – DeFi Platform (RWA)

T-REX

2024 - 2025

As Chief Marketing Officer at T-REX, an emerging DeFi platform pioneering the tokenization of Real World Assets (RWAs) like metals, energy, and agricultural products, I led the development of the go-to-market strategy, built brand positioning, hired the team and drove early-stage growth across user acquisition, community building, and ecosystem engagement to prepare the project for testnet and V1 product launch.

CMO - Decentralised Exchange

WingRiders

2021 - 2024

As Chief Marketing Officer at WingRiders, a DAO-governed decentralized exchange (DEX) built on the Cardano blockchain, I led the development and execution of the full marketing strategy, driving brand positioning, user acquisition, and platform adoption.

Advisor to CEO & acting CMO - Online Lottery

Max Media Group

2020 - 2021

At Max Media Group, the Middle East’s largest satellite TV network with over 80 million viewers, I drove the launch of a successful online lottery platform, led the development of a next-generation digital payment system, and built and managed a high-performing team to accelerate user acquisition and revenue growth.

CEO & Chief Investment Officer– Cryptocurrency Hedge Fund

Quantera Capital

2018 - 2020

Founded and served as Chief Investment Officer at Quantera Capital, an early-stage cryptocurrency hedge fund. Led the development of high-performing investment strategies, conducted in-depth crypto market research, managed portfolio allocation, and oversaw compliance and risk management.

Senior Associate / Business Development

Grayscale Investments – Ethereum Trust

2016 - 2018

At Grayscale, I developed and managed strategic relationships with financial advisors, institutional investors, and family offices to drive investment into the Grayscale Ethereum Trust.