kaluarunsi

As a brand strategist: I understand the end-to-end spectrum of marketing communications in ATL, BTL and Digital. I build brands in B2B, B2C, DTC and B2B2C, serving people, markets and stakeholders of various needs and sizes.
I craft campaigns and activations that drive business needs to meet consumer desires, thus building experiences that are memorable with effective advertising.

As a product strategist: I work with developers and UI/UX designers to create software products. Building a variety of things from simple MVPs to complex SaaS products for Fintech and Artificial Intelligence.
I also work with manufacturers and craftsmen to build, package, design and produce physical products that fulfil their purpose and serve as a part of a unique but recurring experience in product use.

As a #web3 enthusiast: I have worked with a number of brands and products in African, European and Asian markets, in the capacity of a writer; a brand marketer and a product strategist.
Notable experiences are BiggerMINDS, Avalanche, Solana, MoniTalks, Quidax, Bundle & FTX AFRICA.