kamilalipska

Owned technical and performance marketing across Cantina.xyz and Spearbit, supporting GTM efforts across SEO, paid acquisition, and sales enablement. Operated across a fragmented Web3 stack, building scalable infrastructure, automations, and data flows across marketing, sales, and product layers. Key contributions: • Fully owned paid ads strategy and execution across Google and social channels, driving consistent growth with tight budgets and fragmented conversion tracking. • Delivered top-position Web3 keyword rankings by building a lean, technically optimized SEO stack, operating with limited resources. • Proposed and implemented scalable improvements to Cantina’s solution and product page architecture, including metadata, modular schema, and UX structure. • Designed and implemented automated onboarding and lead nurture flows across HubSpot, supporting multiple personas across sales and researcher funnels. • Managed CRM segmentation, contact hygiene, and lifecycle tracking, building dynamic lists, behavior-based triggers, and synced workflows with Webflow forms and external databases. • Delivered technical support for Webflow site launches (form logic, personalization, redirect setup, metadata QA) while coordinating UTM and funnel tracking across Webflow, hardcoded pages, Retool, PostHog and GA4. • Built and maintained Zapier and Make integrations to unify MarTech tools, enhance lead visibility, and automate internal ops workflows. • Improved handoff processes between marketing and sales by redesigning pipeline stages, email cadences, and data sync logic, enabling faster qualification and cleaner lead flow. Worked cross-functionally with product, sales, and engineering to deliver measurable impact in acquisition, activation, and operational efficiency, translating strategic goals into well-structured, data-informed systems.

Led data-informed growth at Cere Network, a Web3 protocol focused on decentralized data infrastructure. Took ownership of paid user acquisition and analytics implementation, bridging Web2 and Web3 data sources to design measurable, conversion-oriented GTM systems. Key contributions: • Fully owned paid acquisition strategy and execution across Google and social platforms, optimizing CAC, ROAS, and LTV:CAC through continuous testing and tight budget control. • Built Looker dashboards to unify on-chain user data with GA4 website analytics, enabling full-funnel customer journey analysis from first web touch to on-chain action. • Worked cross-functionally with product and data teams to define tracking logic, data integrations, and funnel instrumentation for user segmentation and lifecycle mapping. • Designed and launched user onboarding and activation flows tied to product feature rollouts, connecting usage data with messaging cadences and CRM triggers. • Developed testing frameworks to gather structured user feedback for early features and pilots, transforming insights into product roadmap recommendations. • Supported internal knowledge sharing by creating documentation and process flows that connected product adoption metrics with marketing and community initiatives. • Advised on positioning and messaging based on behavioral cohort data, ensuring campaigns resonated with real user patterns, not assumptions. Delivered high-impact results by connecting fragmented data layers across the stack, translating technical insights into actionable growth strategies across acquisition, onboarding, and retention.

Led paid growth strategy and execution for Plesk and its portfolio of WebOps and hosting brands over 7+ years. Scaled acquisition across multiple brands and geographies by combining campaign optimization, attribution infrastructure, and landing page performance at scale. Key contributions: • Scaled SEM performance by over 600% across Google and Bing through campaign restructuring, keyword lifecycle strategy, and continuous budget optimization, spanning four distinct brands. • Built and executed full-funnel paid media strategies across search, programmatic, and retention channels, maximizing ROI and acquisition volume within strict budget constraints. • Implemented and managed Keitaro tracking infrastructure to enhance attribution modeling and provide high-resolution performance data across channels and campaigns. • Improved conversion rates through systematic landing page testing and CRO initiatives, collaborating closely with the content team on funnel alignment, message matching, and user intent targeting. • Developed retention and upsell flows based on user segmentation, engagement behavior, and funnel drop-off insights, driving increases in LTV and reducing churn. • Partnered with content and web teams to optimize campaign assets, ad copy, and landing experiences—ensuring consistency across paid media and on-site messaging. Brought consistency, efficiency, and scalable performance systems to a high-volume, multi-brand environment, owning execution across the entire paid growth lifecycle.

Owned full-funnel digital marketing efforts for UK, German, and Swiss markets at Bob & Lush, a premium direct-to-consumer pet food brand. Operated across paid acquisition, retention, and eCommerce channels with a strong focus on funnel performance and market-specific tactics. Key contributions: • Managed budgeting, execution, and reporting for paid search (Google & Bing) across three markets, scaling acquisition through continuous optimization and localized targeting. • Developed and launched CRM initiatives including newsletters, retargeting flows, and email automation focused on improving retention and repeat purchase rate. • Designed and executed go-to-market campaigns for new product lines and seasonal offers, adapting messaging and funnel assets for each geography. • Led affiliate marketing efforts and marketplace expansion, overseeing onboarding and performance optimization on Amazon and affiliate platforms. • Built performance tracking reports and marketing playbooks, aligning internal and external stakeholders around channel performance, campaign priorities, and localization strategy. This role sharpened my foundation in paid media, retention marketing, and international growth, working directly with founders and small teams to drive hands-on results in a fast-moving DTC environment.

Founder of a specialized growth consultancy supporting startup and scaleup teams with technical marketing, acquisition strategy, and MarTech infrastructure. Projects ranged from short-term audits to longer strategic partnerships. Operated this consultancy in parallel with selected in-house roles—focused on non-competing, advisory-style engagements that complemented my hands-on expertise in paid media, SEO, and data systems. Key contributions: • Delivered full-funnel growth audits, positioning diagnostics, and GTM strategy blueprints to help early-stage teams validate ideas and secure investment confidence. • Ran channel experimentation and performance campaigns across search, social, display, YouTube, and affiliate programs, optimizing CAC, LTV, and conversion flows. • Designed modular MarTech systems, UTM taxonomies, and funnel tracking stacks using Google Tag Manager, GA4, Sheets, Retool, and CRM layers, tailored to each client’s maturity. • Supported international launches and market expansions by tailoring acquisition strategies to regional dynamics and infrastructure limitations. • Collaborated with technical founders and small marketing teams to build low-maintenance, scalable systems, often acting as the first growth hire or solo operator. • Built retention and lifecycle automation campaigns across email, CRM, and remarketing platforms, driving post-acquisition engagement, upsells, and churn reduction. Project scopes ranged from one-off audits to long-term growth partnerships. Most clients were founder-led teams seeking clarity, speed, and conversion-focused execution without the overhead of traditional agency models.

Managed affiliate marketing across Tier 1 networks in Europe and North America for FloraQueen, a global online flower delivery platform. Focused on acquisition-driven partnerships, channel expansion, and performance-based growth strategy. Key contributions: • Led affiliate recruitment, onboarding, and relationship management across top networks in the UK, Germany, France, Spain, and U.S. markets, driving incremental revenue via targeted partnerships. • Designed custom commission models and negotiated commercial terms with key affiliates, balancing ROI with partner incentives. • Managed the day-to-day operations of the affiliate program, including campaign rollouts, promotional coordination, and ongoing program optimization. • Delivered performance reports and optimization recommendations to internal stakeholders, aligning affiliate efforts with broader acquisition and seasonal goals. This role provided hands-on experience in high-velocity performance marketing across international markets and taught the foundations of partner relationship building, commission economics, and channel scale.

Owned digital marketing and customer acquisition strategy for the Polish market at Vistaprint. Operated as the dedicated channel lead for Poland under the emerging markets division, managing full-funnel campaigns across multiple acquisition channels with a focus on performance, localization, and growth. Key contributions: • Led paid acquisition campaigns across email, display, affiliate, social, and group-buying platforms, adapting global playbooks to Polish market needs and buyer behavior. • Managed budget forecasting, campaign performance reporting, and quarterly ROI tracking for Poland’s acquisition efforts. • Negotiated media contracts using CPC, CPM, CPA, and hybrid pricing models, tailored to local cost structures and campaign objectives. • Executed hands-on campaign operations through internal marketing platforms (emailing, Facebook Ads), optimizing for conversion, spend efficiency, and local relevance. • Improved market performance by localizing payment methods, optimizing funnel drop-off points, and increasing customer value post-acquisition. This role laid the groundwork for my long-term focus on channel ownership, performance marketing, and market-specific strategy, delivering results in a high-volume, fast-moving environment with full accountability for a national market.