karlaestoesta

Marketing Manager

As a Project Manager, I have successfully managed multiple projects for a diverse range of clients. My role involves effectively communicating client needs to teams of graphic designers, 2D & 3D videographers, web developers, copywriters, and other creative professionals. My responsibilities also extend to animating images and videos, editing content, scriptwriting, writing captions, and interacting with design-related AI tools.

My strengths lie in my communication skills and my ability to deliver eye-catching content that truly represents each client. I am highly adaptive, able to pivot campaigns as needed, and capable of producing compelling concepts within tight deadlines. My enthusiasm for learning new things drives my success. For example, despite having no prior background in the oil and gas industry, I quickly mastered the necessary tools and processes to create impactful campaigns that resonated with the team.

I am seeking a stimulating environment where I can continue to grow and learn. I have some knowledge of blockchain and cryptocurrencies and am particularly interested in crypto games. Being at the forefront of digitalization excites me, and I am eager to contribute to innovative projects in this dynamic field.


Experience: 3 years

Yearly salary: $62,000

Hourly rate: $30

Nationality: 🇨🇦 Canada

Residency: 🇨🇦 Canada


Experience

marketing & talent acquisition specialist
nordia
2022 - 2023
Created bilingual marketing campaigns using canva and facebook business manager. this included texts for landing pages, visuals, and social media campaigns. Reviewed social media posts on a quarterly basis using excel and created report as to which type of posts are doing better. developed monthly content for social media and participated in the execution of posts through the creation of graphics and copies for social media posts. Monitored social media interactions by answering questions from facebook messenger and ensured that all posts and comments reflected a good image on the company. Ensured files are up to date and information externally sent out are aligned to current company news and values.
ecommerce specialist & customer support
it factory
2021 - 2022
In charge of producing weekly/monthly campaigns using html in mailchimp and klaviyo. Managed the overseeing of quality services on all customer channels including shopify, email, chat and phone interactions with customers in both french and english. Updated backend market by regularly changing website banners, adding new products, and deleting obsolete information. Developed marketing strategies and campaigns through visuals, copy, videos and engaging content and promoted brand awareness to target audience. Oversaw outsource projects through collaborating with third-party talents and assuring that short-term and long-term goals are being achieved. Improved marketing efforts by planning content calendars, improving email flows and encouraging organic traffic in social media

Skills

ai
content-writer
digital-marketing
graphic-designer
illustrator
photoshop
project-manager
video
marketing
english