kasimabdul

Joined as the sole creative when the company had no design team, no brand templates, and no visual identity system in place. Built the entire creative workflow from scratch. • Designed and ran Facebook ad campaigns with targeted creatives that directly contributed to increased jewellery sales • Created daily WhatsApp community marketing posters, which the sales team used to engage customers and generate consistent repeat orders • Produced all event branding for diamond jewellery exhibitions, including a 200x85cm standee, fabrication designs, promotional posters, and event videos, resulting in successful exhibition outcomes • Delivered 50+ creative assets monthly across digital, print, and video, all managed independently without external creative support • Helped other staff members with technical issues and set up new processes when the team needed guidance on digital tools

The company needed a stronger visual presence online and better marketing materials to compete in the trading market. Joined to handle all creative work as the sole designer. • Created a complete visual kit and website imagery that gave the company a professional online presence, leading to increased website traffic and improved sales • Designed branding and logo for the business that elevated the company's image to a more professional level • Converted raw video footage into engaging TikTok videos and Instagram Reels, expanding the company's social media reach to new audiences • Produced marketing materials, product visuals, and digital campaign assets that supported daily sales operations • Contributed business growth ideas beyond just design work, helping the team think about how to attract more customers online