katekattle

- Marketing project management, including strategy development, planning and task execution - strategy decomposition - search for and liaising with contractors, drafting ToRs - organising the work of teams and controlling the execution of tasks - co-operating with other teams to implement marketing projects - analysing results and developing recommendations to improve efficiency - project document management - maintaining daily spreadsheets and reports - organising and working with chat rooms in messengers: answering, informing and collecting information - working in CRM system, google docks/sheets - tracking of tasks and efficiency of employees - studying the target audience, product, market and competitors - working with different advertising channels: digital, indoor, outdoor placement - quality control of the work performed, updating the lists of current tasks - daily planning of work (observing deadlines, assigning tasks to responsible persons) - participation in the launch and management of online advertising campaigns of the project. - setting up and conducting focus groups, evaluating the results. - Budget and KPI control, reporting, evaluating the effectiveness of advertising campaigns, suggesting ideas for improvement. CryptoCurrency (TOKEN). - creation and decomposition of token release strategy - adding token to wallets (TrustWallet, MathWallet, etc.) - media promotion of the token (publics/twitter feeds/banner adverts, etc) - Contractor search and contracting SERM/ORM Formation of positive search results and company reputation - Development and implementation of reputation management strategy. - Manual and automated monitoring of reviews and brand mentions on the Internet. - working with reviews and building communications with users. - Sowing positive and neutral reviews on specialised sites, forums and social networks. - Searching for and drawing up contracts with contractors for the preparation and launch of campaigns to generate reviews. - Updating information on the company's islands (on aggregator sites and reviews). - conducting SERM audits; - weekly reporting on the work done - Searching for and hiring contractors to remove negative reviews. ACCOMPLISHMENTS: - Working in a multi-tasking environment, under time constraints - Successfully conducting market analysis/ SWOT analysis - Efficiently optimised time to complete tasks: in-house and with employees - Fully generated positive SERMs on the project. - Introduced team reporting, deployed JIRA for task tracking - Established timely reporting to upper management - Successfully conducted focus group interviews - Developed marketing strategy to promote the token - Adding token to wallets (TrustWallet, MathWallet, etc.)