kateporter

Developed product roadmaps, defined product requirements, established learning agendas, and managed CMS for leading digital educational products. Led incubated product development from user research to employee launch, leading the development of product up until launch for Fidelity-flagship app. Oversaw end-to-end development of a mobile-only product, leading cross-functional teams of developers across international locations to deliver iOS and Android platform experiences. Drove an average of 40,000+ organic monthly visitors to a critical crypto education resource following the launch of Fidelity crypto, diverting approximately 10% of crypto-related inquiries away from the Fidelity call center.

Spearheaded the development and execution of Fidelity's Instagram presence strategy, defining vision, approach, and overall branding. Enhanced organic social media tactics, driving a 25% increase in engagement and a 30% boost in click-through rates year over year. Led API integration between two key partners, resulting in a 220% increase in social engagement for the company within 6 months. Orchestrated Fidelity's social listening initiatives, creating advanced listening dashboards across multiple business units to shape content strategies and campaign tactics. Established enterprise-wide real-time social listening framework, enabling proactive identification of opportunities for crisis mitigation, engagement amplification, monitoring industry news, and tracking competitors.

Spearheaded social strategy and cross-functional campaigns, overseeing agency responsible for paid social, community management, campaign ideation, reporting, and more. Increased attributable Facebook YOY ROI measure by +13% for IGM and +11% for NET Sales. Directed 2015 Elf Yourself initiative, forging a partnership with Shark Tank winner 'Mensch on a Bench' to create the first Hanukkah-themed dance, propelling the app to become the '#1 Free App' in the app store. Launched brand Snapchat channel ahead of the crucial back-to-school season, achieving a 99% completion rate for all content and garnering industry recognition.

Single-handedly led the social media strategy and execution for the nationally-recognized #CVSQuits company rebranding campaigns, earning recognition from the White House, First Lady, AdAge, and other prominent entities. Managed annual social media budget of $2.1MM. Built in-house social media team to 5 FT employees. Created a social media supplier ad process, yielding over $500,000 in incremental ad funding within a 4-month period prior to departure from the company.

Oversaw digital marketing initiatives for the Swiss HQ, developing digital best practice guides and webinars, and providing social media education to internal teams, global Lindt subsidiaries, and sister company Ghirardelli. Led search marketing efforts (SEM/SEO), owned digital campaigns, created content for all social channels, authored Lindt blog posts, and managed the community, growing the following from 0 to 1.5M+ followers. Achieved lower overall CPC/CPM for all Lindt national campaigns executed online. Led project that gained Lindt recognition as #1 company on Pinterest (and first ever philanthropic campaign on the platform).