katevasylenko

Hired as a BDR, substantially took ownership of the pre-sale, partnerships, account-based sale, community engagement, and SalesOps. Built the essential sales processes in the company and was growing in a customer- and partner-facing role. • Developed an outbound sales cycle from scratch. Established research, outreach, event, and CRM SOPs. Managed a team of two market researchers and reported to the Chief Sales (COO). • Grew the outbound channel from 0% to 30% in the share of leads, and the event channel from 0% to 20%. • Closed two outbound deals in three months (~$50k cumulative). Transferred ownership for the deals with an estimated contract value of $120k. • Devised a partnership strategy from scratch. Orchestrated partnership outreach and discovery; aimed to launch 3 channel partnerships. • Attended in-person (Web Summit) and numerous virtual events. • Acted as a non-technical Product Owner in developing internal AI sales tool. • Advocated for community engagement by setting up Slack and Discord servers and supported the team in LI SMM and content distribution. • Communicated with startups in their fundraising journey and GTM strategies.

A BDR responsible for outbound communication, and event strategy at an international digital transformation firm. Worked in a small team, closely supervised by the Global VP of Biz Dev. Managed VP's strategic and personal prospecting to bring more qualified leads into the pipeline. • Planned and executed automated and personalized email outreach campaigns. Created ICPs April 2022 and Sales Playbooks for the whole BDR team. Owned knowledge base for Fintech/Insurtech, – April 2023 Digital Banking, IoT Manufacturing, and Pharma (AI). • Built a personal LI strategy aimed at getting new leads and managed VP’s LI communications. Transformed LI channel from 0% to 20% in the share of outbound leads. • Participated in the discovery calls with prospects (usually as an attendee); daily reported the pipeline updates to AEs and Head of Sales. • Created an event outreach strategy from scratch, which led to an increase in the number and conversion of event leads. • Supported VP and Chief Sales execs with the roadshow and business trip promotional activities. • Performed standard follow-up activities and explored new ways of breaking the ice (e.g., video FUs). • SalesOps: assisted with the CRM migration and building a global sales reporting system. Troubleshooted all deliverability issues.

Operated as an offshore sales development/business development specialist for B2B companies (the US and Asian markets). Typically handled from 3 to 5 projects part-time; altogether covered 17 accounts in a year and a half. Had experience cooperating with businesses from the Tech Industry (Cyber Security), Telecom, Marketing and PR, Event Management, Tourism, and Coaching. • Responsible for the multichannel outbound outreach and lead generation through Email, LinkedIn, and Landing Page data. • Converted leads into sales opportunities - scheduled demos and intro calls for the clients. On average, delivered 3-5 monthly qualified calls for the low-performing accounts, and 7-10 calls for the top-tier accounts. • Analyzed the prospects' market situation, consulted them on the client's product, and connected potential buyers to the AEs/SEs on the clients' side. • Participated in the internal and client-facing discussions to develop and/or modify the pre- salesstrategy. • Prepared weekly and ad hoc reports analyzing the success of the Email and LinkedIn campaignsand the efficiency of the sales playbook in use. • Received mentorship from the CMO of CIENCE and Sales Executives from SMB- and enterprise-level clients.