kathleenskoo

I’m a marketing operations professional who loves building systems that make teams faster, smarter, and more effective. Over the past few years, I’ve learned that the best marketing isn’t just about creativity or strategy—it’s about having the right operational backbone to bring ideas to life efficiently and consistently. That’s where I thrive.

A key project I’m proud of was at a SaaS company where our ABM program needed a complete overhaul. Sales was struggling with a slow, inconsistent lead qualification process, and marketing campaigns were firing without a clear connection to revenue goals. I built a new ABM framework in HubSpot and Salesforce, creating automation rules, workflows, and targeting systems that sped up lead qualification and made outreach more precise. As a result, sales engaged the right accounts at the right time, and marketing gained clearer visibility into what was working.

I also love turning chaos into clarity. At another company, I inherited a database of over half a million contacts—most of which were receiving broad-stroke campaigns. Instead of continuing the spray-and-pray approach, I introduced behavioral and demographic segmentation. This shift transformed generic outreach into tailored, relevant messaging, noticeably boosting campaign engagement. It was a strong reminder that small operational changes grounded in audience insight can have outsized impact.

Right now at in-House, I’m focused on building scalable processes from the ground up. I developed a repeatable research framework to keep our pipeline full, created a library of persona-specific outreach templates, and implemented documentation systems to make campaign execution smoother for everyone. These foundational improvements help teams not just work harder, but work smarter.