kathryn

Built a scalable, data-driven marketing strategy to re-engage old and attract new users with minimal budgets for a project with 300K+ users. Spearheaded the creation of concepts for new product features and oversaw smooth product releases, resulting in a 200% increase in Monthly Active Users (MAU) within the 1st month. Represented the project at leading blockchain conferences (e.g., Token2049 in Singapore). Managed a team of 10 specialists (including SMM, Copywriter, Media Buyer, PR, 2x BDs, Designer, Motion Designer + outsourcing). Ran ~$50,000 campaigns during the product releases

Responsible for building strategy and organizing BD, marketing, and PR teams, driving growth of a 2.5M+ user base (including a 700K+ community). Strategically optimized partnership funnels, resulting in a 20% improvement in CR (Conversion Rate) from partner traffic. Ran marketing campaigns with ~$20K monthly budget that contributed to ~$1M in monthly trading volume from marketing and BD campaigns (30% marketing & 60% BD)

Managed product operations, reaching 200K+ users within 2 weeks after launch. Calculated app logic based on CEO’s requirements, described concepts, conducted market research, and ensured seamless product releases, effectively fulfilling Product Owner role. Lead the GTM campaign that brought 623K+ monthly bot users and 44K+ community in 1st month Listing on TON Apps and Trending Apps (announcement got 1M impressions) Cross-tasks with other Mini Apps (40+ collabs in 5 months) Was responsible for product expansion: new skins, features, mini-games, core game logic, etc.

Mobile Apps Direction (Mobile App for kids to develop logic) Managed a team responsible for planning, executing, and optimizing high-volume campaigns across Google Ads (UAC, Search, GDN, Discovery), Facebook Ads, and Apple Search. Directed daily campaign management, ensuring continuous A/B testing of bids, creatives, and audiences to improve CTR (from 3.5% to 4.8%) and overall conversion rate (CR improved by 11%). Led the setup of the full measurement stack: GTM, GA4, Firebase, and AppsFlyer. Defined custom events, goals, and segments crucial for calculating ROMI/ROI/ARPU. Best CPI from campaign was ~$1 with FOMO creatives Outsourcing Direction Managing a team of 1 BD Manager and 3 Lead Generators. 3 Roadshows across Europe. Increased the number of scheduled calls from 0 to 2-3 per week.

Managed a team of 4 BD Managers. Closed 6 more partnerships. >50% of traffic to the website came from partner websites $7M listing liquidity from my collabs and $18M+ from my BD team Presented the project on AMA sessions and Twitter Spaces

Closed 20+ collaborations with top Web3 projects that brought ~$5M liquidity (token listings, crypto wallets, VCs, etc). Organised marketing and on-chain campaigns with partners via Twitter and Telegram to increase awareness and bring new active users. Improved the offer conditions, which started generating partnership traffic to the project website.

Closed 10+ partnerships that brought ~$47M to the TVL. The best deal brought $7M+ to the platform by integrating my solution. Presented the project at Binance Blockchain Week and Binance 5th Anniversary in Paris. Developed documentation for the cryptocurrency, projects, and media channels analysis.

Conducted marketing research to improve and diversify the promotional material for 150K+ followers. Wrote promo posts and educative articles for Twitter, Telegram and Zendesk about crypto, which expanded my knowledge, helping to create offer templates and Partnership Kit in future.