katiadaamash

• Lead exhibitor and sponsorship sales for The Baby & Kids Expo in Dubai and Riyadh • Generated $700K+ in combined revenue across both shows, including the launch edition in Riyadh • Manage the full sales cycle, from inbound enquiries and outbound prospecting to proposals, pricing, contracts and payment follow-up • Sell stand space and shell scheme packages, and allocate stands on the floorplan • Sell and renew headline sponsorships with leading healthcare and FMCG brands such as Mediclinic and Pampers • Build tailored sponsorship packages (stage, community hub and brand visibility) around each partner's goals • Manage sponsor relationships before, during and after the show so partners get full value and come back • Built a structured lead generation process using HubSpot CRM, Apollo.io and AI research tools • Keep a central lead tracker to prioritise high-value prospects, avoid duplicates and make sure no follow-up is missed • Respond to all website stand and sponsorship enquiries and turn them into meetings and bookings • Ran the onsite and post-show rebooking campaign, rebooking 60% of the Dubai 2027 show within weeks of the 2026 edition • Build long-term relationships with exhibitors and partners that bring repeat business and referrals • Design and own the venue floorplan and plot plans, updating them daily as exhibitors book or change stands • Work with operations on stand allocation, exhibitor requirements and show readiness • Help scout and evaluate venues for upcoming shows • Create client-facing graphics and social media content for both shows • Support the marketing team with supplier meetings and planning the annual events calendar • Track sales performance, bookings and revenue against targets, and report progress to management