Creative Technical Designer with background in branding, blockchain, and digital applications. Successful in following UX/UI design lifecycles with research, wireframing, and prototyping to develop branded products. Skilled at conceptualizing and building interactive and immersive experiences that engage audiences across various platforms. Known for creating visually stunning and functional products that seamlessly integrate user needs and business objectives. Winner of Best Hack at PennApps StitchFest Hackathon for HackyBird and Founder of bitcoinwomen.org
Areas of Expertise:
Product Design, User Flows, Storyboards, Prototypes, Concept Development, Virtual Reality (VR) & Augmented Reality (AR), Wireframing, User Experience (UX) / User Interface (UI) Design, QA Testing, Presentations, Cryptocurrency / Blockchain, Conversational Spanish
Experience: 11 years
Yearly salary: $130,000
Hourly rate: $150
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Designer & Representative, Strategic Happiness
MakerDAO 2021 - 2022
-Designed event-specific swag for blockchain conferences and MakerDAO community such as shirts, tumblers, banners, and backpacks by creating graphics, selecting products, and reviewing product proofs for error-free materials -Negotiated with vendors and shippers to produce quality, cost-effective promotional materials -Distributed swag at Blockchain conferences, meetups, and other events to increase brand impressions and awareness
Lead Ambassador, Ambassador Program
MakerDAO 2021 - 2022
-Constructed Spanish language portal with translated materials to provide non-English speaking MakerDAO communities with education and resources -Built Ambassador program from scratch and supervised remote team of 4 Ambassadors and Translators by delivering thought leadership, overseeing creative asset production, and driving brand awareness in Latin America -Developed and implemented a region-specific content strategy which increased awareness and market penetration in LATAM -Created @MakerDAO_Lat Twitter page, increasing engagement through development of compelling content -Established style guide to provide consistent brand voice and visuals with user-centric designs
Designer, Content Production
MakerDAO 2021 - 2021
-Created educational and governance content for MakerDAO to be published for social media, web pages, and presentations following consistent branding style guides -Conducted user research to identify and remediate information bottlenecks, which caused friction in user journey -Designed and implemented content strategy plan based on qualitative and quantitative analysis of user feedback to improve user experience -Planned and executed seamless community migration from RocketChat to Discord in 2 months with minimal disruption to 8K users -Provided thought leadership as reoccurring talent on "Voices of Maker" podcast to support product design, development, and marketing
Designer
MakerDAO 2015 - 2018
-Key player in pre-white paper release of stablecoin system on Ethereum blockchain -Designed and implemented user flow and visuals for DAI credit system, Maker Balance Checker, and Maker Mist Wallet -Built and fostered MakerDAO community chat from 6 people to over 12K through publication of engaging content -Planned and executed seamless community migration from Slack to RocketChat while proactively communicating with users to ensure minimal disruption -Represented MakerDAO at multiple Devcons, ETHCC, and ETH Denver conferences to establish and promote MakerDAO as an emerging brand in the crypto industry
Creative Founder
DappHub 2015 - 2017
-Designed and implemented user flow and visuals for Dapple, Dapsys, and dapphub.io for improved user experiences -Created brand identity and logo for use across platforms and print to drive app awareness and increase use engagement -Collaborated with clients on logo creation, design of wireframes, and clickable prototypes to create more accessible products and user interfaces
Head of Digital Design
Vengo 2015 - 2015
-Identified and executed design needs for smart vending machine concept, working with retail and food and beverage brands such as McDonald’s, Johnnie Walker, Corona, and Harry’s Razors -Developed custom graphics, exterior machine design, and user interface based on brand identity and style guidelines -Created media deck for pitch meetings with investors to expand product -Machine featured on ABC's Shark Tank in March 2016 episode 725; designed custom exterior, created custom UI for use on show, and food prop items for outdated vending machine prop
Skills
brand-designer
design
design-manager
head-of-design
lead-designer
product-designer
ui-ux-designer
ux-researcher
visual-designer
web-designer
