kbeliaev

- Designed and integrated a vip program into the premium clients’ lifecycle system, lifting ARPU by 8.5% and cutting churn by 16.5%, resulting in a 5% company revenue increase. - Increased mobile app weekly retention by 24% by launching personalized features, leading a 9-member cross-functional team, and integrating solutions from third-party API providers. - Lifted direct marketing campaigns engagement by 38% through systematic A/B testing and trends research. - Managed the roadmap, set quarterly OKRs, and prioritized initiatives, via complex customer pain points discovery and competitive analysis. - Developed a dashboard for KPIs and initiative testing, delivering timely and high-quality reports to stakeholders.

- Scaled an acquisition & engagement channel from 15K to 100K+ users through targeted content, trading events, and contests, increasing company revenue by 2%. - Cut paid acquisition costs by 35%, through geo- and age-segmented creative strategy optimization, resulting in $4.2M annual savings. - Led a 13-person market analytics team and built a cross-department data delivery process for stakeholders, informing product and campaign decisions.

- Designed and launched a 0 → 1 financial channel, developed its acquisition framework, and engagement strategy. - Created and published forex and crypto market content on the leading platforms (Coingecko and Investing.com), reaching 1.5M+ views on top-performing articles, driving organic user acquisition, and increasing brand awareness. - Delivered market insights for internal stakeholders (SMM, Marketing, Partnerships), driving campaign timing and content priorities.

- Analyzed and validated complex financial data, ensuring data accuracy, compliance, and clear reporting for stakeholders.