keenanluke
Marketing And Communications Specialist
Experienced marketing and communications professional with a strong background in the crypto industry, offering 6 years of expertise in developing effective brand & marketing strategies. Proven track record in leading remote teams, unifying product communication, and driving growth in startup environments. Adept at leveraging market trends to maximize results and passionate about delivering exceptional user experiences and compelling narratives.聽
Experience: 6 years
Yearly salary: $100,000
Hourly rate: $0
Nationality: 馃嚚馃嚘 Canada
Residency: 馃嚚馃嚘 Canada
Experience
Director of Marketing and Communications
DXdao 2020 - 2023
路 Created, implemented, and continuously iterated upon annual marketing strategy; developed associated budget with accurate forecasting. 路 Executed multi-channel marketing campaigns achieving consistent114% annualized social ecosystem growth accelerating mind-share in DAO space. 路 Significantly improved product communication through UI/UX, SEO, and other protocol-level changes. 路 Coordinated closely with product and operations teams; presented monthly and quarterly reports; actively monitored competition and market to capitalize on opportunities. 路 Led product launch strategy to ensure product success and longevity through compelling branding decisions, cogent copy and market analysis. 路 Represented brand and subsidiaries at global events such as ETHCC Paris; participated in panels pertaining to community growth and non-technical roles in web3.
Skills
brand-marketing
community-manager
content-marketing
digital-marketing
growth-marketing
marketing
marketing-communication
marketing-lead
operations
product-marketing
retention-marketing
sales
english