keerthipreddy

Leading a global team to redefine the data architecture for the loan lifecycle management process of commercial banking; by developing the analytics framework for databases of 15 systems. Developed a Power Platform based self-service analytics solution to help the key stakeholders understand the interdependencies between data systems in the organization, resulting in a 40% increase in user engagement and data literacy across the organization. Led the design and implementation of a Data Quality Control tool, reducing inter-system data gaps by 47% over 3 years and standardizing data structures across 15 applications. Delivered 50+ monthly/quarterly dashboards and reports for various lines of business, enabling data-driven decision-making across the organization. Collaborated with engineering and data teams to define product requirements, prioritize features, and deliver scalable reporting solutions. Mentored and led a global team to automate reporting processes, improving efficiency and accuracy of insights delivery.

Developed and executed digital marketing campaigns for Sam’s Club & Walmart, improving customer acquisition by 32% YOY and increasing holiday campaign sales by 28% YOY. Designed and implemented a Market Basket Analysis model, improving forecast accuracy for Chip & Pin Sales by 62% YOY. Delivered actionable insights through dashboards and reports, enabling stakeholders to track store performance and customer behaviour.

Developed a B2B recommendation engine using Collaborative Filtering, driving a 58% YOY revenue growth in software peripherals. Built custom analytics solutions for FMCG clients, securing a 5-year contract extension and expanding client engagements.

Developed a .NET-based desktop application for social media analytics, enabling clients to track KPIs and benchmark performance against competitors. Defined metrics and dashboards to measure social media team productivity, improving response and resolution times.