keitji

Redesign of exactly.ai website with launching more than 20 unique landing pages, which increased CR of app registrations from 10% to 25%. Redesigned and launched new social media channels, which increased brand awareness and CR of website views to 40%. Art directed exactly.ai exhibitions in London and Berlin

Built design system and user scenarios for the ‘the.Deals’ collaboration platform MVP launch in Nov 2023. Built and maintained web3 products ‘12Swap’, ‘WhatToFarm’, incl. developing new user scenarios and UI features. Worked closely with product owner, development team, and stakeholders. Supervised designers team.

Redesigned information architecture of the Fingerprint SaaS platform, resulting in 15% increase in user engagement. Redesigned Onboarding user flow with TPMs and data analysts which increased signed up users conversion to 20%. Worked with metrics, carried out usability, a/b tests and other researches, developed user scenarios to improve customer experience.

Oversaw implementation of 10+ design projects that lead to the launch of websites for companies in fintech, education, energy, software industries. Supervised and mentored junior and middle web and graphic designers. Led a web design unit of 5+ designers. Carried out 5+ brand and web design projects, incl. detailed wireframes, high fidelity mockups, prototypes for web and mobile applications, brand books, guidelines, landing pages etc.

Created and developed Brand identity projects. Maintained in-house corporate brand identity, corporate website. Crafted 10+ printed materials for in-house brands, incl. banners, leaflets, catalogs etc.