kenjade
Assistant Marketing Manager
DeFi/Web3 Growth & Content Marketing Leader, Community Building
Web3 growth and community marketer with 5+ years of experience scaling DeFi protocols and early-stage startups through campaign strategy, content, community building, and token marketing. Track record includes growing products and communities from 0 to 1, including scaling a money market from $0 to $270M+ TVL in 4 months and building social channels to 100K+ followers. Experience spans growth campaigns, airdrops, partnerships, fundraising support, and founder-level execution across two startups.
Selected Highlights:
Selected Highlights:
- Scaled INIT from $0 to $270M+ TVL in 4 months, becoming the largest money market on Mantle and Blast.
- Grew X communities from 0 to 100K+ followers and Discord communities to 63K+ members through targeted campaigns and content systems.
- Led 30+ growth initiatives and campaigns that converted 100K+ participants into users.
- Co-founded two Web3 startups; secured visibility through Binance Labs Season 4, the 2023 Visa Accelerator Program, a Bybit spot listing, and grants from Aave, LI.FI-Optimism, and Alchemy.
What I’m Looking For:
I’m seeking growth, content, community or ecosystem marketing roles with ambitious crypto, DeFi, or blockchain infrastructure teams—especially those building in DeFi, DeFAI, infrastructures or interoperability. I thrive where I can drive adoption, build narratives, and scale communities from zero to one (and beyond).
I’m seeking growth, content, community or ecosystem marketing roles with ambitious crypto, DeFi, or blockchain infrastructure teams—especially those building in DeFi, DeFAI, infrastructures or interoperability. I thrive where I can drive adoption, build narratives, and scale communities from zero to one (and beyond).
If you want someone who combines founder-level execution, creative content, and a deep understanding of crypto culture, let’s connect!
Experience: 5 years
Yearly salary: $64,000
Hourly rate: $0
Nationality: 🇹🇭 Thailand
Residency: 🇹🇭 Thailand
Experience
Senior Marketing Associate
INIT Capital 2024 - 2025
Led growth strategy and content for the Liquidity Hook Money Market, which accelerated INIT’s adoption, supporting the growth from $0 to $270M+ TVL in 4 months Helped position INIT as the largest money market on Mantle and Blast during that period Grew X from 0 to 30K+ followers and Discord from 0 to 31K+ members in 4 months through targeted campaigns and community-building initiatives
Senior Marketing Associate
Stella 2023 - 2024
Led community management and content strategy for a 120K+ follower audience across social channels Designed and executed growth campaigns that increased TVL from $2M to $10M
CMO & Co-Founder
VaporFund 2023 - 2023
Designed the business model and tokenomics for VPR and led campaigns that secured a Bybit spot listing Led investor outreach and third-party relations, securing a key partnership in 2023 Visa Accelerator Program Built growth strategy from scratch, scaling X to 120K+ followers and Discord to 25K+ members from 0
Skills
business-development
community-manager
finance
marketing
english
thai