kennethb
Web3 Art Director | Creative Director | Nft & Metaverse Strategist
Experienced Web3 Art Director and Creative Director specializing in NFT branding, AI-assisted digital painting, 3D design, and blockchain-based visual storytelling. Expertise in creative leadership, brand positioning, audience engagement, and digital asset execution within Web3, metaverse, and NFT ecosystems. Successfully directed high-profile NFT projects, Web3 branding campaigns, and large-scale digital and physical art initiatives. Adept at developing strategic engagement models for NFT sales and community-driven art experiences, leading to over $149,336 in market cap. Enthusiastic about merging traditional fine art techniques with innovative digital technology to shape the future of decentralized creativity.
Experience: 11 years
Yearly salary: $110,000
Hourly rate: $65
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Senior Creative Lead & Art Director
VIAMax (Peter Max Studio) 2003 - 2020
Directed large-scale creative production and branding initiatives, ensuring visual consistency and alignment with Peter Max’s iconic artistic identity. Led conceptual development for high-profile commercial art collaborations, exhibitions, and private commissions. Oversaw art development and execution for new artists, providing training, production guidance, and project completion support. Influenced artistic direction by overseeing production teams, collaborating with industry leaders, and curating high-value artwork for collectors. Applied expertise in color theory, visual composition, and fine art production, skills now leveraged in NFT branding and Web3 art direction. Integrated digital production workflows into traditional fine art practices, bridging physical and digital art experiences.
Skills
art-direction
artist
bitcoin
blockchain
design
digital-marketing
illustrator
nft
english