kineticmoe

Reported directly to Chief Business Officer in inaugural B2B marketing role; collaborated with agency and internal stakeholders to lead brand relaunch for dermatology-focused CRO, enhancing alignment with pharmaceutical client needs. Developed new visual identity, brand positioning, value proposition, key messaging, and unique selling propositions to strengthen market differentiation. Directed rebuild of bilingual corporate WordPress website: crafted and optimized content for UX, SEO/SEM; integrated HR and clinical operations sections (study start-up, trial enrolment) to support pharma sponsor engagement. Created brand assets: organized half-day photo/video shoot with ~30 employees; redesigned presentations, letterheads, business cards, email signatures; oversaw logo production for facilities; designed brochures (graphics and content). Established internal brand guidelines, communicated relaunch, and ensured stakeholder compliance. Executed external communications via targeted email and social media campaigns to promote brand updates to pharma sponsors. Managed booth presence at major dermatology tradeshows (AAD, DIA, SID, EADV) across North America/Europe: coordinated logistics/materials with agency; organized B2B client event featuring CEO presentation at AAD. Designed SurveyMonkey-based survey and process to evaluate pharmaceutical sponsor satisfaction with CRO services, informing continuous improvement. Performed competitive intelligence on marketing/digital best practices to align strategies with pharma industry standards.

Promoted diverse pharmaceutical portfolios for clients including Novartis (oncology/hematology for rare cancers and iron overload), LEO Pharma (psoriasis), and Nuvo Pharma (allergy/migraine) to targeted HCPs such as GPs, specialists (dermatologists, immunologists/allergists, respiratory physicians, oncologists, hematologists), and pharmacists across Quebec territories (Montreal, suburbs, Quebec City, Sherbrooke). Adapted rapidly to virtual sales during COVID-19, leveraging digital platforms (Teams, Zoom) for Lunch & Learns, Other Learning Activities (OLAs), and remote engagements to maintain HCP relationships and drive product adoption. Delivered key product messages using promotional materials in face-to-face, tele-detail, and virtual interactions, building strong customer relationships and increasing market share. Independently managed territory coverage, call schedules, and tools to achieve reach/frequency objectives while consistently meeting or exceeding sales quotas within designated accounts and timelines. Ensured full compliance with integrity standards across all promotional activities and client support opportunities.

Established and co-led one of the earliest crypto investment syndicates, operating since 2018. Achieved ~$5 million in cumulative total revenue with an exceptional ~80% profit margin. Managed a portfolio of 150+ investments, including key projects in DeFi (e.g., Algebra), blockchain infrastructure (e.g., Solana, Redbelly Network), and decentralized gaming/virtual experiences (e.g., Star Atlas, Revolving Games). Deployed over $50 million in capital, achieving strong returns through early-stage seed and pre-seed funding in multi-chain ecosystems. Built a collaborative DAO structure that empowers members with fair voting rights and transparent investment decisions. Built a network of global partners, including AMAs and collaborations with Web3 founders, to foster innovation and user-owned digital paradigms.

Accurately processed patient prescriptions using proprietary software, ensuring compliance with pharmacy regulations. Prepared and dispensed prescribed and over-the-counter (OTC) medications, prioritizing patient safety and dosage accuracy. Delivered exceptional patient service through sales support, medication assistance, and counselling to enhance adherence and satisfaction.

Led end-to-end redesign and launch of digital pharmaceutical newsletter under tight deadlines and regulatory compliance; implemented design features, defined KPIs, and created guidelines for internal stakeholders' content creation and publication. Analyzed large physician survey datasets using advanced Excel (pivot tables, visualizations); presented insights and recommendations to inform pharmaceutical client strategies. Managed email marketing campaigns via automation platform, optimizing segmentation, A/B testing, and engagement for pharmaceutical audiences to boost open rates and conversions. Designed customizable email templates per industry best practices, including GDPR/anti-spam compliance and personalization; streamlined for cross-functional team efficiency and scalability. Translated corporate materials (brochures, presentations, reports) from French to English, ensuring accuracy and cultural fit for global pharmaceutical clients. Oversaw social media on Twitter and LinkedIn, curating pharma-targeted content to enhance visibility, thought leadership, and lead generation. Supported planning and execution of IQVIA events for pharma clients, handling logistics, promotions, and engagement to promote networking and knowledge exchange.