kishanbaalaji

I've spent the last 15 years getting people to show up — developers to platforms, founders to the partners and capital they need, and brands to audiences they'd never have reached alone. That's the thread connecting everything from Web3 infrastructure to consumer beverage marketing: building the partnerships, programs, and communities that turn potential into traction. 

At XDC Network, I led ecosystem growth initiatives that helped influence $187M+ in enterprise pipeline and generated 780+ qualified leads — the kind of work that turns curiosity about a network into builders actually shipping on it. I've also built 400+ partnerships across Web3 infrastructure, DeFi, and blockchain communities, including ecosystem-led GTM programs at Momentum 6 and Genesis Shards that contributed to $1.5M+ in project funding. 

On the media side, I founded Cryptopragmatist, now a 55,000+ subscriber community, and host a 64-episode podcast that's reached 165K+ organic views — giving founders and developers a place to talk about what they're actually building, not just what they're raising. 

Before Web3, I led 400+ marketing campaigns and activations at VR Bengaluru, building commercial partnerships with Diageo, Pernod Ricard, United Breweries, and Bira 91. It's where I learned that growth at scale comes down to the same thing whether you're selling beer or blockchain: understanding what your audience wants and showing up consistently for them. 

I'm looking for my next ecosystem — a marketing leadership, growth strategy, or regional/ecosystem role at a technology platform or Web3 infrastructure company where partnerships and community aren't an afterthought, but the strategy.