kleidoxon

With more than two years of experience in the FMCG industry, Dyota Marsa is a results-oriented E-Commerce Key Account Executive with a focus on digital strategy, business operations, and GMV growth. Dyota has a proven track record of increasing online sales and has handled well-known brands on popular e-commerce sites including Shopee, Lazada, Tokopedia, Blibli, and TikTok.

Dyota is currently employed with PT Aladdin Sarana Indonesia as a Senior E-Commerce Key Account Executive, where he is in charge of three client brands: Castrol, Anchor, and SOHO Global. Campaign strategy, stock forecasting, product listing, and annual promotion planning are among his areas of expertise. Under his direction, GMV increased by 5% in Q4 and 10% YoY thanks to affiliate marketing and well-planned seasonal initiatives.

Crucial Competencies & Knowledge:

- Strategy for Online Shopping and Marketplaces (Shopee, Tokopedia, Lazada, Blibli, TikTok)
- Optimization of GMV Growth and Sales Performance
- Campaigns for Advertising and Keyword Bidding (Shopee, Tokopedia, and TikTok Ads)
- Analytics for Omnichannel and Marketplaces, Affiliate Marketing, and Customer Engagement
- Stock forecasting, promotion planning, and product listing
- Platforms & Tools: Ads Manager, Canva, WMS & OMS, Google Spreadsheets, Microsoft Excel