kloewu

- Developed and implemented a subscription-based product roadmap for the e-commerce platform, increasing related sales from 6% to 18%. - Led a cross-departmental team to revamp the official website, enhancing user experience and increasing time on site by 15% while reducing bounce rate from 83% to 71%. Planned and deployed an AI-driven chatbot, improving conversation accuracy from 50% to 85%. - Redesigned the content center platform, resulting in a 35% increase in on-site traffic. Collaborated with global teams to ensure product localization and seamless rollout across multiple markets.

- Spearheaded the revamp of the Taiwan Excellence official website, doubling visitor time on site and reducing bounce rate by 21.5%. - Planned and executed the migration of Epson Taiwan's website to SAP Hybris, successfully deploying within a 2-month timeframe. - Implemented data-driven optimization strategies, resulting in a 34% increase in click-through rate and a 30% reduction in cost per click. - Devised and launched the Taiwan Excellence Award '366 Digital Calendar' campaign, increasing user engagement by 400%.

- Developed annual UK marketing plans, including competitor and market analysis, communication strategies, timeline and budget control. - Collaborated with international tourism organizations to launch joint brand marketing campaigns. - Initiated newsletter marketing campaign, achieving a peak click-through rate of 45%.