kmiguel

Mintable is a blockchain company that specializes in Non-Fungible Tokens and was ranked among the top 10 best NFT marketplaces in the industry. As the creative lead for rebranding, brand marketing, I spearheaded and assisted in managing the marketing team for our B2C customer acquisition and social engagement. Additionally, I handled responsibilities for Mintology, their B2B arm, where I collaborated closely with the UI/UX team to build new products and with the Sales department to support visual representation online and at in-person events, such as SGCC, Token2049, NFT NYC, and many more.

A Sanitation & disinfectant business venture as a partner as the creative lead & designer where I contribute & provide my expertise to help create the brand & produce marketing assets. Ensuring a consistent outlook for the brand, through our website, pitch decks and social media marketing.

For clients such as Capitaland SG and the brands under APB SG, I was tasked with conceptualizing and executing ideas, as well as leading projects with a small team of designers. Working closely alongside the Creative Director and project managers, we successfully secured projects in branding, UI/UX design, and most recently, an event for the launch of Edelweiss Beer.

Gradient Studios is a photobooth company that specializes in engaging guests at special events and occasions. We also marketed our services to corporate businesses, positioning our photobooths as additional tools to enhance their marketing initiatives. As the creative lead for branding and marketing at Gradient Studios, I also played a key role during events by serving the clients and leading a team of photographers.

A Junior designer from June 2016 - August 2017, then turned Art director from December 2018 - May 2019, in CO-En-the company. Mainly working with F&B clients, I helped style shoots, conceptualize and develop works with a team for various clients.

WIT, a digital only advertising and marketing company, I was tasked with creative planning, art direction, and execution of artworks for Chinese clients in Shanghai. My role extended beyond design to leading selected projects that required illustration and animation. I was in a special team to help create new marketing directions specifically on WEChat and HTML5 that was widely used in the Chinese Market.