koreylee

Developed operational processes and compliance infrastructure to improve product development. Developed and implemented multi-channel go-to-market (GTM) strategy for 2 product launches. Created rewards, referrals and airdrop programs complimented by influencer/KOL, social media, email campaigns to drive new user acquisition. Established and nurtured partnerships with Web3 infrastructure players and strategic investors to drive platform growth and engage with the broader community on Gas utilization. Led compliance efforts to develop KYC, KYB, and AML processes to manage risk profiling and assessment to vet and continuously monitor clients.

Created data infrastructure, processes, and reporting from scratch, empowering data-driven decisions to fuel growth. Automated lead generation for sales and marketing teams by building 35 data pipelines and evolving the ideal customer profile (ICP). Collaborated with sales and marketing teams to provide qualified leads, training and enablement in how to effectively convert them.

Created data infrastructure, processes, and reporting from scratch, empowering data-driven decisions to fuel growth. Developed cross functional processes, best practices, technical documentation, and training to ensure ongoing adherence to data protection principles. Assessed reader behavior, built predictive models and insights resulting in collaboration with product and editorial teams.

Leveraged data to scale computer vision hardware for automated key duplication. Researched and launched dynamic pricing and tiered pricing models, increasing revenue by 15% per kiosk while adding 330 kiosks in 12 months.

Conceptualized, developed, and scaled an e-commerce analytics solution for SMBs driving strategy and product management. Oversaw FP&A, budgeting, revenue strategy, compensation, forecasting, and cap table as acting CFO. Worked closely with CEO to raise $17m in venture funding and $3.5m in debt funding.