krestavee

Initiated SEA-focused campaigns across 6 markets directly driving growth in acquisition, FTT, FTD, trading volume, and improving new user and campaign ROI. Delivered 5x growth on Philippines’ weekly trading volume by Q2 of 2025. Shortened sign-up to first trade (FTT) and first deposit (FTD) conversion time by through a structured lifecycle marketing push targeting. Reduced user dormancy by 6% through targeted lifecycle re-engagement campaigns, recovering inactive users back into the trading funnel. Expanded OKX's offline footprint through conference sponsorships and affiliate-led ground events, converting brand exposure into high-intent sign-ups. Maximized regional reach and campaign ROI in SEA through coordinated GTM execution from owned channels, community activations, influencer pushes, and media placements. Led the OKX Card rollout in SEA by aligning product, marketing, and external partners to execute a seamless go-to-market launch across the region. Ran exclusive VIP campaigns and perks to engage and retain OKX's highest-value traders, supporting premium user satisfaction and loyalty.

Led project management efforts for community marketing, social media promotions, and influencer partnerships across various campaigns. Developed a comprehensive community engagement strategy, increasing active participation to over 30,000 members. Enhanced social media performance metrics by 20% through optimized content strategies, demonstrating proficiency in social media management. Led and mentored a team of community managers and influencer marketers, ensuring brand consistency and enhanced engagement. Collaborated with stakeholders to ensure prompt fulfillment of the marketing team's ad-hoc needs. Developed and implemented a targeted social media campaign across multiple platforms, resulting in a 42% conversion rate.

Analyzed monthly sales and marketing performance to identify key trends and areas of improvement. Crafted in-depth training materials covering social media management, email marketing, content creation, and utilization of content management systems (CMS). Collaborated with the sales team to develop and execute an SMS campaign targeting past customers to help increase in customer lifetime value (CLTV). Coordinated with diverse teams to enhance website SEO and oversaw Google Analytics integration with an external vendor. Executed a comprehensive email marketing campaign for Black Friday sale, resulting in a 300% increase in sales compared to the previous year. Worked with the design team to create visually appealing social media campaigns for 15 agency clients per month, increasing brand reach. Monitored and managed comments and messages on various social media platforms for multiple brands, ensuring a response rate of over 90% within 24 hours.