krestavee

 5+ years in crypto industry marketing, with roots in digital marketing since 2018. Currently leading GTM strategy and full-funnel campaign execution for a top cryptocurrency exchange in the SEA region.

I build brands people actually care about: culturally sharp, platform-native, and conversion-driven. Not just content calendars, but entire brand ecosystem.

What I do?
✔️ GTM campaign strategy across paid, organic, and community-led channels
✔️ Audience growth and culture-driven brand building in Web3
✔️ Cross-functional execution with product and growth teams.

Data informed, results-obsessed.

I work at the intersection of Web3, AI, and consumer marketing where brands don't just sell, they move people.

Let's talk.